From Single Grain As 2020 begins, a growing number of SEO professionals are sharing their predictions for the largest changes to come. One, is the everchanging landscape of Google’s search engine results page (SERP). As Google continues to update the layout of its search results, so must marketers adapt their search and web strategies. When … Continue reading 2020 Predictions for Google’s Search Results
Social media changes come often and quickly – sometimes it’s hard to keep up with all the changes. Technologies change, interests change, and in order to remain competitive, brands need to keep up with the latest and greatest. Three key opportunities coming in 2020 that brands should be watching for are: Storytelling will take the … Continue reading Social Media Trends to Watch for in 2020
Earlier this month, Reddit released their 2019 Year in Review, which reported a 30% increase in monthly active users (MAU) from 2018. Reddit now claims 430 million MAU, which surpasses Twitter (321 million) and Pinterest (322 million). Reddit consistently ranks in the top 10 most visited websites in the U.S., and their MAU continues to … Continue reading Reddit Reports 30% Increase in Monthly Active Users, Now More Than Twitter and Pinterest
It’s eight months until the Summer Olympics debut in Tokyo. For advertising executives, eight months isn’t much time to develop and approve creative. Enter NBCUniversal’s new research tool called the Olympic Advertising Engine. Its purpose is to help advertisers develop their TV spots. NBCU has used AI before for their big events. For example, they’ve … Continue reading Tokyo Summer Olympics and the Shift in Ad Development /Ad Buying
The power of choice is very appealing to consumers. As the streaming service wars continue to increase so do our choices when it comes to video on demand (VOD). More than half of all Americans have at least one paid streaming VOD service, while many subscribe to two or three paid services monthly. When shopping … Continue reading The Power of Choice: Streaming Video on Demand
The Merger On October 16th, the FCC announced it will allow the $26.5 billion merger of T-Mobile and Sprint. This merger has been in the works for the past five years, as the FCC opposed the deal in 2014. The decision was made upon the trust that T-Mobile will deliver on their promise to deliver … Continue reading The Merger of T-Mobile and Sprint, 5G Networks, and What 5G Means for Marketing and Advertising
The holidays are quickly approaching, and YouTube is capitalizing on the upcoming retail season with the release of a new ad format called Shopping Ads. Shopping Ads will appear on YouTube’s home feed and search results in the effort to make the platform more shoppable. Advertisers using standard AdWords Shopping campaigns, and that have opted … Continue reading YouTube Releases New Shopping Ads Format
From Search Engine Journal Google recently announced what they are considering the most important algorithm update in five years. Meet BERT, an update that is said to affect complicated search queries that depend on context. Google mentions that this improvement to the algorithm is centered around language understanding. The goal is to have more accuracy … Continue reading Meet BERT – Google’s Largest Update to Date
Most consumers view Uber as a platform used to catch a ride when driving isn’t an option. However, the company has grown beyond ride-sharing and has since expanded its business with Uber Eats to take on big names, including Grubhub and DoorDash, in the food delivery market. According to recent reports, Uber is now making … Continue reading Uber Eats Advertising
If you are working with a brand that promotes credit, housing or employment offers (HEC), you have likely been affected by Facebook’s new Special Ads Category rollout as of August 26, 2019. The aim of opting into a Special Ads Category is to eliminate and protect against discrimination in housing, employment and credit advertising. By … Continue reading Facebook: Special Ads Categories – Another Problematic Rollout