Google announced updates for both merchants and consumers this week as we head into the 2020 holiday season. Merchant promotions are now available for all U.S. retailers and will appear across more surfaces than ever before. Additional promotion updates include faster approval times and easier editing features within Merchant Center. Additional reporting being released in … Continue reading Google Makes Updates to Promotions to Benefit both Retailers and Consumers →

Fraudsters are smart and have been around since the dawn of time. They follow the dollars and opportunities with a driven persistence to cheat others for gain. Fraud increases where there is opportunity, and CTV ad buyers need to be vigilant. Connected TV’s (CTV) ability to bridge linear and digital mediums has made it appealing … Continue reading Protecting CTV Buys against Fraud →

The holidays have historically been a time when customers flock to major retail stores with the hopes of snagging the new must-have items at deeply discounted rates. Images of early mornings, long lines and crowds of people may also come to mind when one thinks of “holiday shopping”; however, as with many other things in … Continue reading How COVID-19 Has Impacted Holiday Shopping and What That Means for Your Advertising →

Advertisers now have a more efficient way to buy ads on Twitch, a livestreaming platform that tends to draw younger, harder-to-reach audiences. Amazon announced at the beginning of September that advertisers will now be able to programmatically buy Twitch video and display ads through their advertising platform. Previously, advertisers had to buy ads manually on … Continue reading Amazon Advertising Now Includes Twitch Ads →

By now, we have all seen and read the myriad reports of the effects the COVID-19 pandemic has had on digital advertising, connected TV and streaming services, which have all seen generous increases in activity and media spend. But digital is not the only media affected by the pandemic. Out-of-home (OOH) advertising, one of the … Continue reading The Evolution of Traditional Out-of-Home →

According to an article posted by MediaPost, programmatic data usage was down nearly 20% in Q2 and Q3 of 2020. Some of that is attributed to decreases in spend during Q2 and Q3, as well as a delay in planning efforts, and some campaigns. During this time, 37% of those surveyed said they were also … Continue reading COVID 19’s Impact on Programmatic Audience Data in Q4 2020 →

In August, Google launched a public beta for Google Tag Manager (GTM) server-side integration. So rather than implementing a GTM container client-side in the source code of your website – the old-fashioned way – a GTM container will be placed on the server that hosts your website. Instead of being collected data from client-side integration, … Continue reading Google Introduces New Server-Side Google Tag Manager Implementation →

The Facebook Conversions API is designed as a response to the phasing out of third-party tracking during the next two years across leading browsers. While current browser and device defaults may block data, the Conversions API would forgo the pixel and pass data back through a client server to the ad platform to honor the … Continue reading Facebook’s Conversions API – What You Need to Know →

Over the past four to five years, internet privacy has been in the spotlight of both advertising industry and consumers alike. Since the General Data Protection Regulations (GDPR) were announced in 2016, and enacted in 2018, advertisers have been trying to get ahead of these changes to understand how their targeting and reporting will be … Continue reading Change in Privacy Landscape Forces Innovation: Google Analytics Alternatives →

It is rare to see something great be created all at once and left on its own to thrive. Perhaps a painting, as once it’s hung, we shouldn’t touch it – unless you’re a daVinci type and plan to pick away at a project over several decades, always searching for perfection. As marketers, we do … Continue reading A Flexible Measurement Approach – of Critical Importance During Atypical Times →