TV is still the leading media platform of choice for consumers, but TV buying is being digitized and we will see more focus on data-driven TV in 2020 and beyond. Data-driven TV simply combines traditional TV buying and planning methods with the advances of digital TV. The emergence of viewing options like connected TV, addressable, … Continue reading Data-Driven TV
As part of Google’s objective to help companies move toward a more cohesive measurement approach, they launched a new property type for beta testing in Google Analytics (GA) called App + Web. This property type allows marketers to combine data from their website and their mobile app in a single property, unifying metrics and dimensions … Continue reading Google Analytics Launches Unified App and Web Analytics Tracking
In recent months, Instagram has been testing hiding Like counts. The test began in Canada and has since rolled out in six other countries. One of the big reasons Instagram has decided to test this change is the link between mental health and social platforms. Throughout the years of social media progression, mental health issues … Continue reading Instagram Testing Hiding Like Counts
Google wants to avoid any dramatic decrease in advertising revenue and continue to deliver personalized ads that will help keep content alive. To do this, Google proposed various initiatives that will take place over the next several years. Google will prevent “fingerprinting” in the Chrome browser. Google announced in May 2019 that they will limit … Continue reading Google Chrome to Take Steps to Protect Privacy and Programmatic Advertising
Most paid search programs focus most of their budget at the bottom of the funnel. It makes sense, as the low-funnel visits are from individuals who are actively seeking your brand’s products or services. Those types of site visits are extremely valuable and convey strong purchase intent. From a measurement perspective, they look great on … Continue reading The Full-Funnel Approach to Paid Search
Beginning August 19, Facebook will be adjusting their specs to show fewer lines of text within the body copy. Currently, Newsfeed ads can display as many as seven lines of text before the “See More” prompt, but that will change to only three lines. Ad copy will need to entice users more quickly than ever … Continue reading Less Is More for Facebook Ads
Marketing analytics firm Jumpshot recently released a study showing that zero-click searches (searches that result in a user leaving without having clicked on an organic listing) have risen over the past several years. The study reveals that there was a 12% increase in zero-click searches in Q1 2019 compared to Q1 2016. Additionally, the study … Continue reading Study Reveals 49% of Google Organic Searches End without a Click
Here we are, over a year past the rollout of GDPR and many of us still don’t entirely understand what it is or how it affects our campaigns. Perhaps you didn’t have any European clients during the whirlwind start of GDPR so you turned a blind eye, or maybe you’re starting to realize that with … Continue reading GDPR Refresh
We can’t argue that AI, or artificial intelligence, has been heavily infiltrating all sectors of marketing. It’s changed the discipline and arduous research in media planning, the structure and management of search engine marketing, the creation of ads, the optimization of media investments, and even the surfacing of insights. Here are just some of the … Continue reading AI: Artificial Intelligence, Augmented Intelligence or Alien Invasion?
Adweek defines automated content recognition (ACR) as a technology used to automatically detect and index content that is playing on television in real time to determine when and where a given consumer sees an ad. This technology happens to be front and center lately due to the rapid increase of smart TV ownership. But what is ACR, and … Continue reading How much does your TV know about you?