Google Chrome to Take Steps to Protect Privacy and Programmatic Advertising

Google wants to avoid any dramatic decrease in advertising revenue and continue to deliver personalized ads that will help keep content alive. To do this, Google proposed various initiatives that will take place over the next several years. Google will prevent “fingerprinting” in the Chrome browser. Google announced in May 2019 that they will limit … Continue reading Google Chrome to Take Steps to Protect Privacy and Programmatic Advertising

Study Reveals 49% of Google Organic Searches End without a Click

Marketing analytics firm Jumpshot recently released a study showing that zero-click searches (searches that result in a user leaving without having clicked on an organic listing) have risen over the past several years. The study reveals that there was a 12% increase in zero-click searches in Q1 2019 compared to Q1 2016. Additionally, the study … Continue reading Study Reveals 49% of Google Organic Searches End without a Click

GDPR Refresh

Here we are, over a year past the rollout of GDPR and many of us still don’t entirely understand what it is or how it affects our campaigns. Perhaps you didn’t have any European clients during the whirlwind start of GDPR so you turned a blind eye, or maybe you’re starting to realize that with … Continue reading GDPR Refresh

AI: Artificial Intelligence, Augmented Intelligence or Alien Invasion?

We can’t argue that AI, or artificial intelligence, has been heavily infiltrating all sectors of marketing. It’s changed the discipline and arduous research in media planning, the structure and management of search engine marketing, the creation of ads, the optimization of media investments, and even the surfacing of insights. Here are just some of the … Continue reading AI: Artificial Intelligence, Augmented Intelligence or Alien Invasion?

Facebook Clears History

Facebook will soon be rolling out an option that will allow users to “clear their history.” As soon as early June, this tool will enable people to erase the personal data the platform collects from websites and apps. This will work similarly to when someone clears cookies and history on a web browser. Facebook’s move … Continue reading Facebook Clears History

Attribution – Sweet Dream or Monster under the Bed?

If you’re a digital marketing professional, you’ve likely woken up from a dream where you just saw every interaction a site visitor or customer had with your brand tracked perfectly from start to finish. Oh, is that just what I dream about? Luckily, there are solutions. Unluckily, they can be tricky. For most, last-touch attribution … Continue reading Attribution – Sweet Dream or Monster under the Bed?