Here we are, over a year past the rollout of GDPR and many of us still don’t entirely understand what it is or how it affects our campaigns. Perhaps you didn’t have any European clients during the whirlwind start of GDPR so you turned a blind eye, or maybe you’re starting to realize that with … Continue reading GDPR Refresh
We can’t argue that AI, or artificial intelligence, has been heavily infiltrating all sectors of marketing. It’s changed the discipline and arduous research in media planning, the structure and management of search engine marketing, the creation of ads, the optimization of media investments, and even the surfacing of insights. Here are just some of the … Continue reading AI: Artificial Intelligence, Augmented Intelligence or Alien Invasion?
Adweek defines automated content recognition (ACR) as a technology used to automatically detect and index content that is playing on television in real time to determine when and where a given consumer sees an ad. This technology happens to be front and center lately due to the rapid increase of smart TV ownership. But what is ACR, and … Continue reading How much does your TV know about you?
From Search Engine Journal In the wake of Google’s announcement about the numerous updates coming to their search results, one in particular sticks out. Google Search Liaison announced a change that will reduce multiple site listings in search results. This change, in simple terms, means that no more than two pages from the same site … Continue reading Google’s Site Diversity Change to Search Results
Facebook will soon be rolling out an option that will allow users to “clear their history.” As soon as early June, this tool will enable people to erase the personal data the platform collects from websites and apps. This will work similarly to when someone clears cookies and history on a web browser. Facebook’s move … Continue reading Facebook Clears History
If you’re a digital marketing professional, you’ve likely woken up from a dream where you just saw every interaction a site visitor or customer had with your brand tracked perfectly from start to finish. Oh, is that just what I dream about? Luckily, there are solutions. Unluckily, they can be tricky. For most, last-touch attribution … Continue reading Attribution – Sweet Dream or Monster under the Bed?
In the everchanging landscape of programmatic, it can be tough to keep tabs on what’s going on in the space. Programmatic I/O is a gathering of over 1,000 attendees from all walks of programmatic – technology providers, media companies, publishers, brands and agencies. When trying to process and repackage all of my thoughts from the … Continue reading My Top 3 Key Takeaways from Programmatic I/O
Roku launched a new tool in May 2019, which will allow advertisers to compare reach from linear TV buys with Roku buys to see the potential audiences they could reach on the streaming platform. Any tools that can help media planners and buyers measure reach and ROI on OTT (Over the Top) are useful when … Continue reading Roku launches Activation Insights tool
Instagram has taken their shopping posts to the next level. A new update allows consumers to buy products from brands without leaving the app. When a user interacts with a shoppable post, they’ll now see a “Checkout on Instagram” button on the product page to proceed to payment within the app. Instagram aims to remove … Continue reading Instagram Just Became More Shoppable
There is a misconception that affiliate TV advertising (spots purchased on local ABC, CBS, FOX and NBC networks) is not as strong of a player in today’s media planning. This is not at all true. Local affiliate TV advertising has experienced growth and efficiency with its gained reach in CTV, and it continues to be … Continue reading The reach of local affiliate TV advertising is extending, not shrinking