A Flexible Measurement Approach – of Critical Importance During Atypical Times

It is rare to see something great be created all at once and left on its own to thrive. Perhaps a painting, as once it’s hung, we shouldn’t touch it – unless you’re a daVinci type and plan to pick away at a project over several decades, always searching for perfection. As marketers, we do … Continue reading A Flexible Measurement Approach – of Critical Importance During Atypical Times

What does Google Guarantee badge mean for your business?

Google is now offering the Google Guarantee certification for a monthly fee, outside of Local Services ads. It’s positioned as an “upgraded profile” that will include a badge appearing on the profile, which may also appear in the Local Pack. The cost is $50 per month, subject to Google Guarantee’s normal eligibility rules, which include … Continue reading What does Google Guarantee badge mean for your business?

Google to prohibit demographic and zip code targeting for housing, employment, and credit ads

With mounting calls for companies to take action against systemic racism, Google has announced they are updating their advertising policies around housing, employment, and credit opportunities.  The new policy, which will roll out in the United States and Canada this year, will mean that employment, housing and credit advertisers will no longer be permitted to … Continue reading Google to prohibit demographic and zip code targeting for housing, employment, and credit ads

Facebook buys GIPHY

Electronic communication in 2020 is much more than words and endless acronyms. We have images, videos, emojis, animated GIFs and Bitmojis to help us creatively express ourselves. Facebook announced their purchase of GIPHY this month, which is a platform centered around the animated GIF. It allows users to find, use and create short, animated files … Continue reading Facebook buys GIPHY