Will You Quibi?

When it launches on April 6, Quibi will join the likes of Netflix, Hulu, Disney+, Amazon Prime and HBO Now as a premium video-streaming service. Quibi, which is short for “quick bites,” will deliver 10-minute videos (called quibis) rather than the more longer-form programming consumers are accustomed to seeing on the aforementioned platforms. Quibi will … Continue reading Will You Quibi?

Advertising Amid COVID-19

The global advertising industry has seen its ups and downs over the years. However, none as widespread beyond national borders and undoubtedly none as uncertain as during the current COVID-19 pandemic. Some facets of the industry have already been or will be affected. However, TV ad executives feel that with increasing numbers of people staying … Continue reading Advertising Amid COVID-19

Will TikTok Be Able to Generate Ad Revenue in the U.S.?

TikTok, the Chinese-based video-sharing social network, just experienced its best month ever, with 112.9 million app downloads in February. This made TikTok the most downloaded non-game app worldwide during the month. Social media experts are speculating the momentum may not slow down anytime soon, given the effect that COVID-19 is having on people’s social lives … Continue reading Will TikTok Be Able to Generate Ad Revenue in the U.S.?

What’s an Atomic Ad?

Gartner defines atomic content as “dynamically, and often in real-time, combining different content ‘atoms’ to create a more relevant marketing asset and experience that specifically meets the needs of the recipient based on where they are on the customer journey.” With AI and Machine-learning fueling media and creative optimization, now is the right time to … Continue reading What’s an Atomic Ad?

Successfully Leveraging Paid Search as a Top-of-Funnel Tactic

The common marketer views the funnel as one that includes the following stages: Awareness, Consideration, Purchase (Intent) and Post-Purchase. Most marketers leverage paid search as a tactic to support the lower end of that funnel. That makes sense. Paid search is great for converting lower-funnel traffic into customers. But paid search can also be effective … Continue reading Successfully Leveraging Paid Search as a Top-of-Funnel Tactic

CCPA Refresh

If you find yourself scrambling to get ready for the California Consumer Privacy Act (CCPA), now that we’re officially into 2020, take a deep breath and don’t panic. Don’t fret, you aren’t alone. Hopefully the guide below will be a starting point on your journey of digging deeper into CCPA details. What Is CCPA? CCPA … Continue reading CCPA Refresh