Media Unleashed

Unleash your media. Run.

Efficiency and lower cost.

Full-funnel strategy achieves 33% media cost reduction and 300% sales increase.

For an innovative, life-saving medical device (name withheld to protect trade secrets), we leveraged a full-funnel strategy and used MTA (multi-touch attribution) to optimize upper, mid and lower-funnel tactics and creative until we knew what worked.

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Programmatic high performance.

Attribution cleanup and algorithmic optimization drive 121% sales lift.

SafeAuto’s legacy agency had been unable to scale digital and continued to run with the same display vendors Month over Month. Upon winning the business, our first task was to clean up tracking and attribution to ensure credit was delivered to the right partner.

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"Big box" moving day

Data-driven, integrated media approach demonstrates extreme durability, drives 25% lift in store visits

Moving a brand from one well-known home center giant to the other is no small task. And to do that while demonstrating a significant increase in store foot traffic –  well, that seemed impossible.

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Media Unleashed Team

Our Differences

For decades, marketers have thought about media as a collection of touchpoints, a way to “reach” an audience. That was then. This is now.

Media Unleashed™ is a way of thinking of media as audience building rather than just a data-gathering strategy. You want to sell and you want to learn, so you can lower costs and make the next sale, too.

We’ve built our entire capability around helping you get both. But we didn’t build it from scratch: Media Unleashed is a group of experienced media strategists, planners and buyers who had operated exclusively as part of Marcus Thomas LLC, one of the country’s leading independent integrated agencies. Now, this team is unleashed to serve those clients and brands looking for a specialized, stand-alone media partner.

Transparent

Two things: Firstly, we offer our services in exchange for fair compensation without kickbacks from publishers or other media sources. Period. Secondly, we follow IAB, 4As and other industry standards, and use multiple screening technologies to make sure your ads are seen – by humans.

Future-centric

We’re focused on your current challenges, but we’ve also got our eyes on the horizon, looking for changes in technology, data sources, regulatory influences and creative ways to make your media work harder.

Human

Wouldn’t it be a shame to simply enter audience information in a trading platform and just let it run? We think so. That’s why when you engage with us, you get a real live human. True story. And that human touch also comes in handy when we’re working with your internal (and other agency) teams.

Media is more than just pushing ads. Sometimes, the way you deliver an ad influences the message. Context matters. And, because we understand the myriad platforms and ad types, we can bring a lot more to the party than a clever media schedule. We make a measurable difference.

Services

Custom Delivery Models

Many of our clients seek a full-service media partner, where others require consulting and training to establish their own internal media team (or to enable programmatic). Still others need some kind of hybrid approach. We’re here to help, no matter how you want it.

Consulting and Audit Services

You know your media can be performing better, but you can’t put your finger on exactly how. We can. We can perform independent audits of your media, your tech stack, your performance management and your creative. We recommend these audits as the first step to most of our engagements.

Full-Service Media Planning and Buying

You’re looking for precision and performance, so it’s important to have solid research and strategy behind your media. We’ll use a combination of digital, social and traditional research tools to help create solid personas to guide us, and then we’ll use a customized selection of data sources to inform our audience buying and optimization strategies. Our approach drives media performance at your target cost, whether you seek low CPC, CPA or CPL.

Human-Guided Programmatic

Like any powerful tool, programmatic is only as effective as the professional wielding the power. Because our media professionals are all seasoned, we bring the art of disciplined thinking to the science of programmatic. This expertise covers all aspects of this powerful technology, from DMP/DSP strategy to configuring just the right tech stack. The results: measurably amazing.

Analytics and Performance Measurement

Measurement, attribution, analysis. With all the data at our fingertips, knowing what to do with what you’ve got is critical to optimizing your campaigns, capturing valuable data and sharing performance with your executive team. We bring years of media and website analytics experience to your challenges, and have a team trained on the latest digital and offline measurement platforms.

Creative (If You Need It)

Most of the teams we work with have their own creative groups, but for those that don’t, our agency parent, Marcus Thomas, has a full creative team to produce campaigns across all touchpoints.

Contact us.

Ready to get unleashed?

If you’re spending at least $400,000 annually on media, we should talk. There’s a good chance we can save you money and improve your performance, too.

Let’s start with some simple information. We’ll get back to you within one business day.

Media Goals:


Cases and Insights

Success Stories
News and Insights

CCPA and LDU: Is your Facebook pixel compliant?

By: Angela Besprozvanny    October 28, 2020
Facebook was a little bit late in addressing the California Consumer Privacy Act (CCPA), which created confusion for many marketers on how to ensure they were covered. In July, Facebook automatically enabled Limited Data Use (LDU) across accounts. This meant that Facebook was automatically viewing all California residents as opting out of data collection. LDU …
Continue reading CCPA and LDU: Is your Facebook pixel compliant?

Google Makes Updates to Promotions to Benefit both Retailers and Consumers

By: Jordan Laneve    October 28, 2020
Google announced updates for both merchants and consumers this week as we head into the 2020 holiday season. Merchant promotions are now available for all U.S. retailers and will appear across more surfaces than ever before. Additional promotion updates include faster approval times and easier editing features within Merchant Center. Additional reporting being released in …
Continue reading Google Makes Updates to Promotions to Benefit both Retailers and Consumers

Protecting CTV Buys against Fraud

By: Christine Price    October 28, 2020
Fraudsters are smart and have been around since the dawn of time. They follow the dollars and opportunities with a driven persistence to cheat others for gain. Fraud increases where there is opportunity, and CTV ad buyers need to be vigilant. Connected TV’s (CTV) ability to bridge linear and digital mediums has made it appealing …
Continue reading Protecting CTV Buys against Fraud

Leadership

Ultra-cool dudes that will tell you the raw truth to your face. Even if it hurts. You deserve nothing less.

Raphael Rivilla

Raphael Rivilla

Partner/Media and Connections Planning
Jordan Laneve

Jordan Laneve

Director of Search Marketing
Elizabeth Ballash Abate

Elizabeth Ballash Abate

Media Director
Dagmar McGannon

Dagmar McGannon

Media Director
Angela Besprozvanny

Angela Besprozvanny

Digital Media Manager
Anthony DelVecchio

Anthony DelVecchio

Management Supervisor
Becca Heacox

Becca Heacox

Director of Analytics
Brett DiFranco

Brett DiFranco

Senior Paid Search Manager
Christine Price

Christine Price

Media Buyer
Courtney Ou

Courtney Ou

Manager of Programmatic Services
Jaime Stanzak

Jaime Stanzak

Assistant Account Executive
Judy Dash

Judy Dash

Administrative Assistant
Lisa Holmgren

Lisa Holmgren

Media Planner/Buyer
Madison Simpkins

Madison Simpkins

Assistant Media Plannner
Magnolia Deuell

Magnolia Deuell

Media Planner
Mary White

Mary White

Media Buyer
Tricia Evans

Tricia Evans

Senior Media Planner
Nick Zwinggi

Nick Zwinggi

Digital Designer
Jennifer Hirt-Marchand

Jennifer Hirt-Marchand

Research
King Hill

King Hill

Digital Strategy
Mark Bachmann

Mark Bachmann

Business Development
Phil Johnston

Phil Johnston

Strategy