Get your customers closer to your product, wherever they are, with store location tactics.

Make sure you don’t lose track of where your customers are located. Store traffic solutions are growing in popularity as an option to support sales and retail marketing, with an ever-growing number of options in multiple media channels that allow for store traffic measurement and attribution reporting. Based on research made by Google/Kantar in 2021, … Continue reading Get your customers closer to your product, wherever they are, with store location tactics.

The Time Has Come – Google Is Disabling Cookies in 2024

Jokes have been made for years on whether Google is actually going to be getting rid of third-party cookies on Chrome browsers. Google announced this news back in 2020 but kept pushing back the actual date of execution, causing advertisers and brands alike to be on somewhat of an emotional roller coaster.   It seems, though, … Continue reading The Time Has Come – Google Is Disabling Cookies in 2024

The Future of Programmatic

With advances happening daily in the AI space and data analytics improving, programmatic advertising has grown increasingly sophisticated, enabling much more personalized ads that have improved the return for advertisers and brands across the industry. According to eMarketer, in 2022, ads bought programmatically accounted for 84% of global digital advertising spending, and the share is forecast … Continue reading The Future of Programmatic

Will CO2 Emissions Become an Additional Campaign Metric in Digital Advertising?

Phrases such as “sustainably scopes” and “carbon emission optimizations” are now entering the digital advertising conversation, shattering the idea that digital advertising is just in the cloud with no physical impact. Anne Coghlan, Chief Operations Officer of Scope3, a carbon emission measurement firm that works with digital media players like Insider, Vox Media, and DoubleVerify, … Continue reading Will CO2 Emissions Become an Additional Campaign Metric in Digital Advertising?

Contextual Advertising

Today, staying relevant and resonating with your target audience is key to the success of an advertising campaign. How can you achieve this connection in today’s crowded digital landscape? Enter contextual advertising, where savvy marketers can harness the power of content. The strategy behind contextual advertising revolves around going beyond the traditional demo-based approach and … Continue reading Contextual Advertising

Want to drive better business outcomes, then start measuring attention.

Move over viewability, a new ad metric is in town, and it’s called attention. There’s been an industrywide push for measurements that tell us if someone had the opportunity to absorb an ad’s message and we’re calling that measurement attention. Establishing attention as a metric will show how engaged a consumer was and how they … Continue reading Want to drive better business outcomes, then start measuring attention.

Programmatic DOOH advertisements continue to grow in 2023

After two complicated years due to the COVID-19 lockdown, programmatic digital out-of-home (DOOH) ad spend continues its steady growth, showing a 6.53% growth in ad investment in 2023. The continued growth in availability and increased capabilities to buy ads programmatically has made DOOH a great choice for location-based media tactics. This growth has encouraged big … Continue reading Programmatic DOOH advertisements continue to grow in 2023