Five Ways A CDP Can Help You Boost Your Business To The Next Level

If your brand is involved in any sort of ecommerce activity, then chances are you’ve heard someone talking about CDP. There’s also a good chance you’ve heard others mention the importance of first-party data in the cookie-less future. Well, most of the time, both conversations have the same key aspect at their core: useful data … Continue reading Five Ways A CDP Can Help You Boost Your Business To The Next Level

Death of the cookie could be an advertiser’s dream come true

The number-one issue every modern-day advertiser battles daily is how to cut through the overcrowded digital ad space when consumers are uninterested in recycled ads and don’t trust brands that aren’t personal or authentic. With the death of the cookie looming, advertisers are being forced to think outside the box. They are revising how they … Continue reading Death of the cookie could be an advertiser’s dream come true

How and Why Marketers Should Embrace Customer Lifetime Value

Marketing strategies are oftentimes focused on the present and don’t consider customers for the long-run. Keeping customer lifetime value (CLV) at the top of the priority list is a strategic way to acquire, develop and retain the most-valuable customers for business growth. Google believes investing in long-term customer relationships, instead of constantly optimizing volumes of … Continue reading How and Why Marketers Should Embrace Customer Lifetime Value

Meta to Remove Sensitive Ad-Targeting Options

In Early November, Meta, the social media company formerly known as Facebook, announced their decision to remove sensitive ad-targeting options. Starting on January 19, 2022, advertisers will no longer have the option to select certain detailed targeting topics that relate to health, race, ethnicity, political affiliation, religion or sexual orientation. Additionally, users will soon be … Continue reading Meta to Remove Sensitive Ad-Targeting Options

Hispanic Targeted Media – Is Your Media Plan Missing 20% of the U.S. Population?

Advertisers are always looking for ways to reach more consumers – more untapped audiences – that are in the market for their products. Unfortunately, many advertising media plans today still do not include Hispanic media channels, which means they are missing out on large (and growing) revenue streams. The growing population: In the past 20 … Continue reading Hispanic Targeted Media – Is Your Media Plan Missing 20% of the U.S. Population?

New with Nielsen

Nielsen has recently struck a digital measurement agreement with the five-star digital TV streaming platform, Roku. Nielsen states that with its digital content ratings, this new deal will permit publishers to measure content on Roku’s 55.1 million U.S. accounts, kicking off with data from Q2 2021. This deal has everything to do with Nielsen’s upcoming … Continue reading New with Nielsen