Streaming Satisfaction

As competition in the streaming game increases every month, public reception of various streaming services has undergone a lot of shake-ups. In 2021 and 2022, a company called Whip Media surveyed streaming users about their satisfaction with different streaming services. They asked a multitude of questions, including overall satisfaction, likelihood to keep a service, quality … Continue reading Streaming Satisfaction

Optimization Scores Now Offered in Performance Max

Since the announcement of Performance Max campaigns last November, advertisers have been patiently waiting for Google to roll out new features. Luckily, the time has finally come. Google announced recently that Performance Max will now have six new features, with the biggest being Optimization Score. Optimization Scores are one of the most useful features of … Continue reading Optimization Scores Now Offered in Performance Max

Disney and The Trade Desk Strike a Media Partnership Leveraging UID 2.0

On Tuesday, July 12, Disney and The Trade Desk announced a partnership that would allow for the uploading of first-party data into The Trade Desk’s platform so it can be anonymized, matched and made targetable (via UID 2.0) across any available Disney media placements. So … How Does That Work? In a world with increasing … Continue reading Disney and The Trade Desk Strike a Media Partnership Leveraging UID 2.0

Three key tips to create meaningful content for your target audience

Here are three key tips to follow when creating new content in order to better connect with your customers:    1.  Start with research Ask yourself and your team what your potential customers would like to know about your brand and services. What are the must-haves your customers need to know in order to understand … Continue reading Three key tips to create meaningful content for your target audience

Walmart and Roku Partner to Pilot Seamless Shoppable Ads

The world’s largest retailer and the United States’ top streaming device recently partnered to pilot the simplest checkout experience on TV, emphasizing it is “beyond the QR code.” Typically, viewers must scan a QR code with a separate device that sends them to an outside website to purchase a product. Walmart’s integration with Roku moves … Continue reading Walmart and Roku Partner to Pilot Seamless Shoppable Ads

The Rise of Livestream Shopping and Why Businesses Should Consider Leveraging It

Today, consumers have more ways to shop than ever before. The rise of online shopping has made purchasing products and services more accessible and efficient, as it’s eliminated the hurdles of physically commuting to retail stores. The rise of social media shopping has boosted eCommerce, with consumers able to discover an array of new, diverse … Continue reading The Rise of Livestream Shopping and Why Businesses Should Consider Leveraging It

The Growth Audio Listenership

Millions of listeners trust audio more than any other medium, making this medium a great media tactic for advertisers and creators to connect with their audiences. Audacy, a leading free audio content app, has released a second edition of its “State of Audio.” The company compiled research from the Interactive Advertising Bureau, Edison Research, Nielsen … Continue reading The Growth Audio Listenership