Why Give Your Data Away? Sell Your Data and Help Us Help You.

One of the more interesting outcomes of the “cookiepocalypse” is the numerous companies pivoting to create first-party data, the currency that will drive the post-cookie world for advertisers. Before we get into detailing these companies, let’s first explore third-party data and the consumer. As a consumer, your offline and online activities are constantly being aggregated, … Continue reading Why Give Your Data Away? Sell Your Data and Help Us Help You.

Cross-Screen Planning – Moving beyond Linear and CTV Silos

Cross-screen media is now the pillar stone in media planning. Viewing habits across devices are changing. Consumers aren’t even consciously aware that they are changing devices, but instead, they are only concerned with viewing what they want when they want it. Viewership devices like TV (internet-connected or not), mobile phones, desktops and tablets can all … Continue reading Cross-Screen Planning – Moving beyond Linear and CTV Silos

What are Google’s People Also Ask Listings and Why Should Brands Take Notice?

People Also Ask (PAA) boxes are a dynamic Google search engine result page (SERP) element, displaying sets of questions and answers related to the original search query. When a user clicks on one of the questions within the PAA box, Google most often displays a snippet of text that provides a brief answer to the … Continue reading What are Google’s People Also Ask Listings and Why Should Brands Take Notice?

Digital Advertisers Give Back to Combat Their Carbon Impact

The world has long been concerned with the environmental impact certain industries are having on the environment. It seems that companies that conduct most of their activity digitally, specifically digital advertisers, are finally becoming aware of their own impact on the planet’s carbon levels. Digital ads contribute greatly to the carbon footprint of the internet, … Continue reading Digital Advertisers Give Back to Combat Their Carbon Impact

TikTok Introduces Spark Ads

TikTok has introduced a new ad option that allows brands to sponsor already trending organic content that aligns with their offerings. This gives brands the opportunity to repurpose existing content for paid campaigns without having to create anything themselves or pay a creator to create something on their behalf. It also gives the brand an … Continue reading TikTok Introduces Spark Ads

Cookie Alternatives Compared to User Privacy Concerns

The personal information provided by users online allows brands to create personalized ads and other targeted material, but what will happen when Google’s initiative to move away from third-party cookies takes effect? This data source has previously been a large factor in how brands build digital identities for customers that contribute to personalized ads. Third-party … Continue reading Cookie Alternatives Compared to User Privacy Concerns

Google Page Experience Update Rolled Out in June: What Webmasters Need to Prioritize

Following a very unclear core algorithm update on June 2, which created a lot of stir in organic search rankings, Google started slowly rolling out the much-anticipated Google Page Experience Update, focusing on website performance, Core Web Vitals and mobile friendliness. Has your website or your client’s website been impacted from the Google Page Experience … Continue reading Google Page Experience Update Rolled Out in June: What Webmasters Need to Prioritize

Twitter Launches Fleet Ads: What Advertisers Need to Know

Last November, Twitter introduced Fleets: full-screen tweets, images or videos that disappear in 24 hours. While this feature was originally created to help Twitter users share momentary thoughts, Twitter is now ready to monetize it. On June 1, Twitter launched the pilot of Fleet Ads, providing advertisers with new “full-screen billboards” on the social platform. … Continue reading Twitter Launches Fleet Ads: What Advertisers Need to Know