Netflix in the News Again – and Its Aim Is to Make Investors Happy

As previously reported, Netflix will begin accepting advertising on its streaming platform in Q4 2022. And, with that, they are offering a lower-priced, ad-supported subscription beginning November 3. Netflix is hoping that this new offering will help make up the 200,000 lost subscriptions from Q1 2022 and nearly 1 million from Q2 2022. They have … Continue reading Netflix in the News Again – and Its Aim Is to Make Investors Happy

Google Data Studio Is Now Looker Studio

In mid-October, Google surprisingly announced that Google Data Studio is now Looker Studio. This change was accompanied by a variety of other shifts occurring with Google and Looker’s business intelligence unification. Analytics programs within the Google Cloud Suite now belong under the Looker brand, as they move toward incorporating more Google technologies of artificial intelligence … Continue reading Google Data Studio Is Now Looker Studio

Find Out What Is Happening Inside the Black Box of Google’s New Performance Max Campaigns

Performance Max is a new Google Ads campaign type that lets advertisers reach Google Ads inventory from a single campaign. The campaign is highly automated. Advertisers provide headlines, descriptions, images and videos. Google takes these assets and determines ad placements across Search, Shopping, YouTube, Display, Discovery, Gmail and Local Maps. Performance Max is a deviation … Continue reading Find Out What Is Happening Inside the Black Box of Google’s New Performance Max Campaigns

How to Scale Data-Driven Insights to Boost Reach and Improve Sales A Case Study of Deckers Brands

Deckers Brands, Ugg’s parent company, is a global retailer that sells shoes, apparel and accessories. Up until recently, its marketing “strategy” was not much of a strategy at all. All the departments were independent and lacked communication on whether their initiatives were meaningful. The departments knew they were inadequate because they often found themselves asking … Continue reading How to Scale Data-Driven Insights to Boost Reach and Improve Sales A Case Study of Deckers Brands

Three Reasons You Should integrate Your Paid Social, Organic Social and Influencer Strategies

Many marketers know that integrating your paid and organic social efforts are integral to the success of your brand, but what many are not aware of is the power that comes with including influencer marketing in the mix. Paid social has a large arsenal of targeting options, various ad formats to choose from and is … Continue reading Three Reasons You Should integrate Your Paid Social, Organic Social and Influencer Strategies