Why A Full Funnel Marketing Experience Is Key In Your Marketing Strategy

Marketing strategies that aren’t taking the initiative of developing full-funnel strategies are missing out not only on a competitive advantage but also on a higher ROI and incremental sales percentage. According to a case study done by Nielsen and Google, additional investments in upper- or lower-funnel tactics with Google Ads drive 52% more incremental sales … Continue reading Why A Full Funnel Marketing Experience Is Key In Your Marketing Strategy

YouTube Now Offers CTV Campaign Measurement Verification Through Expanded Nielsen Partnership

With connected TV (CTV) watch time continuing to increase, advertisers are looking to partners to find the best way to not only reach their target audience but reach them at an affordable cost with measurable results too – similar to linear TV. Cue the expanded deal with Nielsen that YouTube announced this month. The new … Continue reading YouTube Now Offers CTV Campaign Measurement Verification Through Expanded Nielsen Partnership

Let’s Get Topical!

A brief summary of Topics – Google’s new solution for targeting in the cookie-less future Google presented Topics in January 2022 as its new proposal to support interest-based advertising beyond the third-party cookie, stepping away from its FLoC initiative in a movement that caught most of the industry by surprise. Google’s new proposal moves away … Continue reading Let’s Get Topical!

GOOGLE ANALYTICS EU DATA TRANSFER VIOLATIONS CONTINUE IN FRANCE

The EU-U.S. Google Analytics data transfer cases continue. On February 10, 2022, France’s data protection authority (DPA), Commission Nationale de l’Informatique et des Libertés (CNIL), ruled that the use of Google Analytics on French websites to transfer data to the United States is a violation of the General Data Protection Regulation (GDPR). The case in … Continue reading GOOGLE ANALYTICS EU DATA TRANSFER VIOLATIONS CONTINUE IN FRANCE

Super Bowl LVI Review

The NFL’s biggest game of the year has come and gone once again, and as always, the event drew a large audience and some creative advertising. After a down year in 2021, the Super Bowl rebounded with the highest rated Super Bowl since the Atlanta-New England game in 2017. On average, the game had 112.3 … Continue reading Super Bowl LVI Review