The Big Game has come and gone once again, and people showed up in droves to watch the best of the NFL battle it out. This year, an average of 113.06 million people tuned in for the program across FOX’s broadcast, as well as through the digital streaming options for FOX and the NFL. This … Continue reading SUPER BOWL LVII WRAP-UP →

In January, Google announced it had begun rolling out account-level negative keywords in Google Ads. Negative keywords are great for ensuring that your brand or client does not show ads alongside searches that may not be relevant to what you’re offering or may not be considered safe for your brand. Previously, negative keywords had to … Continue reading Google Rolls Out Account-Level Negative Keywords →

Have you ever been curious about just how many people are in the world? Well, if you have, I am here to tell you that there are over 7 BILLION people. According to the Global Social Media Statistics report, out of those 7 billion, 4.76 billion use social media. For most if not all advertisers, … Continue reading The Power of Influencers and Social Media →

According to Nielsen’s 2022 consumer shift study, the U.S. population has become older, increasing by 14.7% over the past decade. This aging population is driving a consumer shift in spending that advertisers need to consider. The report states that the net worth of persons 55-64 is 12% higher than persons 35-54 and 32% higher than … Continue reading The Aging Demo: Expanding Your Targeting Demo to P25-64 →

So, you’re hungry. You want to find a restaurant near you with great burgers. Most of us might think to switch on our phone’s location settings, pop into Google Maps, and type in “best burger places near me” – sounds pretty standard, right? Well, gone are the days of relying solely on Google Search or … Continue reading Keyword-Optimized Social Media Content Is a Must If Targeting Generation Z Audiences →

Having worked at an agency my entire career, I have seen this situation play out in several different ways over the years. Many brands turn to agencies to manage their digital marketing efforts, including Google Ads, trusting them to manage and optimize their account. And most times, agencies are transparent, providing their clients access and … Continue reading Google Ads Ownership: Agency or Client? →

Multisearch is Google’s next attempt at revolutionizing the way people search. If you haven’t already, shifting your SEO strategy to accommodate visual searches should be your top priority to stay competitive in the years to come. We are seeing a shift from the traditional metasearch engine landscape that we’re all familiar with to what can … Continue reading Understanding Google’s Multisearch and Scene Exploration →

Do you know what the fifth quarter is? We normally think of there being four quarters in a year, but some smart marketers have coined the term “invisible fifth quarter.” The invisible fifth quarter refers to the period after Black Friday, through the holiday shopping season (which is typically considered to be the end of … Continue reading The Invisible Fifth Quarter →

‘Tis the season for new updates from Google! Though Google has given us updates for Performance Max campaigns, they have announced new features for Google Search that are great companions for holiday ecommerce campaigns. The new updates include coupons, side-by-side deals and price insights.   Coupons and Promotions Labels Along with existing promotions extensions, Google … Continue reading Google Adds New Search Features to Help Snag the Best Holiday Deal →

Another Google Algorithm update – heart is pounding in my chest; I feel the sweat and frustration creeping in as I read through the latest Google Algo release. This feeling has become all too familiar; this is Google’s 8th confirmed update of the year. Four confirmed updates just in the last two months, and many … Continue reading 2022 Google Algorithm Updates and What’s to Come in 2023 for SEO →