TikTok Introduces Spark Ads

TikTok has introduced a new ad option that allows brands to sponsor already trending organic content that aligns with their offerings. This gives brands the opportunity to repurpose existing content for paid campaigns without having to create anything themselves or pay a creator to create something on their behalf. It also gives the brand an … Continue reading TikTok Introduces Spark Ads

Cookie Alternatives Compared to User Privacy Concerns

The personal information provided by users online allows brands to create personalized ads and other targeted material, but what will happen when Google’s initiative to move away from third-party cookies takes effect? This data source has previously been a large factor in how brands build digital identities for customers that contribute to personalized ads. Third-party … Continue reading Cookie Alternatives Compared to User Privacy Concerns

Google Page Experience Update Rolled Out in June: What Webmasters Need to Prioritize

Following a very unclear core algorithm update on June 2, which created a lot of stir in organic search rankings, Google started slowly rolling out the much-anticipated Google Page Experience Update, focusing on website performance, Core Web Vitals and mobile friendliness. Has your website or your client’s website been impacted from the Google Page Experience … Continue reading Google Page Experience Update Rolled Out in June: What Webmasters Need to Prioritize

Twitter Launches Fleet Ads: What Advertisers Need to Know

Last November, Twitter introduced Fleets: full-screen tweets, images or videos that disappear in 24 hours. While this feature was originally created to help Twitter users share momentary thoughts, Twitter is now ready to monetize it. On June 1, Twitter launched the pilot of Fleet Ads, providing advertisers with new “full-screen billboards” on the social platform. … Continue reading Twitter Launches Fleet Ads: What Advertisers Need to Know

Are Google Ads’ Auto-Applied Recommendations Smart for Advertisers?

In April, Google officially announced the launch of auto-applied Google Ads recommendations. The new feature will give advertisers the ability to opt in to automatically apply Google’s account recommendations, potentially saving management time and improving performance. But is opting into auto-applied recommendations smart for advertisers? Google says that opting in to auto-applied recommendations will “improve … Continue reading Are Google Ads’ Auto-Applied Recommendations Smart for Advertisers?

Big Changes Are Coming for Live Sports Viewership

Changes are on the horizon for the National Football League (NFL) with regards to how fans can tune in to watch games starting in 2023. Several leading digital streaming video services will be airing NFL games, including Amazon Prime, Peacock (NBC), Paramount+ (CBS), ESPN+ and FOX. Each network’s broadcast and streaming rights differ; for example, … Continue reading Big Changes Are Coming for Live Sports Viewership