In April, Google officially announced the launch of auto-applied Google Ads recommendations. The new feature will give advertisers the ability to opt in to automatically apply Google’s account recommendations, potentially saving management time and improving performance. But is opting into auto-applied recommendations smart for advertisers? Google says that opting in to auto-applied recommendations will “improve … Continue reading Are Google Ads’ Auto-Applied Recommendations Smart for Advertisers?
Changes are on the horizon for the National Football League (NFL) with regards to how fans can tune in to watch games starting in 2023. Several leading digital streaming video services will be airing NFL games, including Amazon Prime, Peacock (NBC), Paramount+ (CBS), ESPN+ and FOX. Each network’s broadcast and streaming rights differ; for example, … Continue reading Big Changes Are Coming for Live Sports Viewership
In my 23 years of practicing digital media and marketing, there has never been a threat to our way of doing business – from audience targeting, tracking, to ROI attribution – as challenging as this current situation. CCPA, GDPR, and ad-blockers started the trend, but these were all easy to circumvent through pure play technology … Continue reading Future-proofing Digital Marketing Using the 4As of 1PD
Streaming video has long been dominated by subscription video services (SVOD) giants like Netflix and Disney+, but ad-supported services like YouTube, Pluto TV and Tubi are gaining share fast. Ad-supported video-on-demand (AVOD) has seen huge Year over Year growth. In February 2020, 34% of consumers were using AVOD. In February 2021, that number was up … Continue reading Ad-Supported Video Viewership Steadily Growing and So Are Marketing Opportunities
Only four months after the announcement of Federated Learning of Cohorts, FLoC, it appears that Google Chrome will be the only browser that accepts them. As of April 2021, Firefox, Microsoft Edge, Safari and Brave have all opted out of the third-party cookie alternative. Google began testing the feature on Chrome with about 0.5% of … Continue reading Browsers Are Quickly Opting Out of Google’s FLoC
Over the years, Google Ads has offered several conversion tracking options to complement the array of its advertisers’ business objectives. Some of the most common conversions to track include website purchases, newsletter signups, and button clicks. One conversion type, often overlooked, but imperative to incorporate into a Google Ads strategy is call tracking. Call tracking … Continue reading How Call Tracking Can Improve Your Google Ads Campaigns
Media planning and buying continue to evolve as more and more data and measurability becomes available. Historically, media has been purchased and posted against targeted demographics. Now, media is focusing more on buying target audiences and measuring in real time based on attribution. The digital media evolution has not only changed the way media is … Continue reading Targeting Demos or Audiences?
Retargeting, an online advertising tactic, is based on showing ads to users who have previously interacted with an advertiser website or have left the website without taking a specified action. The advertiser can then serve ads to a specific user based on their prior behavior, which is one of the primary privacy concerns among users … Continue reading Turtledove – Google’s Answer to Retargeting in a Cookieless World
It has been a little over a year since COVID-19 lockdowns changed consumer habits – in more ways than one. Live sports came to a screeching halt, not to return for months, and productions were no longer taking place due to stay at home orders for all non-essential workers. Every industry was disrupted – including … Continue reading TV Insights – One Year Since COVID Lockdowns
Running effective media is critical, but telling the performance story to clients and internal stakeholders can be a minefield. Choosing the best platform to aggregate and report on data and create efficient, scalable, and beautiful reports is one way to make a marketer’s job easier. The analytics team at Marcus Thomas chooses a reporting platform … Continue reading Data Visualization
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