TikTok has introduced a new ad option that allows brands to sponsor already trending organic content that aligns with their offerings. This gives brands the opportunity to repurpose existing content for paid campaigns without having to create anything themselves or pay a creator to create something on their behalf. It also gives the brand an … Continue reading TikTok Introduces Spark Ads →

The personal information provided by users online allows brands to create personalized ads and other targeted material, but what will happen when Google’s initiative to move away from third-party cookies takes effect? This data source has previously been a large factor in how brands build digital identities for customers that contribute to personalized ads. Third-party … Continue reading Cookie Alternatives Compared to User Privacy Concerns →

Following a very unclear core algorithm update on June 2, which created a lot of stir in organic search rankings, Google started slowly rolling out the much-anticipated Google Page Experience Update, focusing on website performance, Core Web Vitals and mobile friendliness. Has your website or your client’s website been impacted from the Google Page Experience … Continue reading Google Page Experience Update Rolled Out in June: What Webmasters Need to Prioritize →

Last November, Twitter introduced Fleets: full-screen tweets, images or videos that disappear in 24 hours. While this feature was originally created to help Twitter users share momentary thoughts, Twitter is now ready to monetize it. On June 1, Twitter launched the pilot of Fleet Ads, providing advertisers with new “full-screen billboards” on the social platform. … Continue reading Twitter Launches Fleet Ads: What Advertisers Need to Know →

Marketing Live, Google’s yearly keynote used to announce new products and trends for the coming year, was held on May 27, 2021, and with it came some exciting product announcements that you need to know about in order to keep your campaigns up to date with the latest and greatest from Google. Here are the … Continue reading The Google Updates You Need to Know from Marketing Live 2021 →

A cookieless future isn’t far from becoming a reality early next year. The use of third-party data will no longer be an option for advertisers, so brands must begin looking at other ways to target their audiences. Contextual advertising is the answer for many brands and companies, as it doesn’t require third-party data to target … Continue reading The Shift to Contextual Advertising →

As more Americans are getting vaccinated and getting on with their new normal, whether it’s back to the office, running around or just getting out and about, radio listenership is up. With its third straight month of increase for age 12+ radio’s reach is at its highest level since March 2020 in PPM (Portable People … Continue reading RADIO’S HIGHEST INCREASE SINCE 2020 →

Facebook is planning to launch multiple audio products over the next few months, including a competitor of the audio-only platform Clubhouse. These new products will emphasize voice content over text, images or video. The Clubhouse-type platform will be called Live Audio Rooms and will become available in the summer. The Live Audio Rooms platform rollout … Continue reading Facebook Jumps On the Audio Bandwagon →

In April, Google officially announced the launch of auto-applied Google Ads recommendations. The new feature will give advertisers the ability to opt in to automatically apply Google’s account recommendations, potentially saving management time and improving performance. But is opting into auto-applied recommendations smart for advertisers? Google says that opting in to auto-applied recommendations will “improve … Continue reading Are Google Ads’ Auto-Applied Recommendations Smart for Advertisers? →

Changes are on the horizon for the National Football League (NFL) with regards to how fans can tune in to watch games starting in 2023. Several leading digital streaming video services will be airing NFL games, including Amazon Prime, Peacock (NBC), Paramount+ (CBS), ESPN+ and FOX. Each network’s broadcast and streaming rights differ; for example, … Continue reading Big Changes Are Coming for Live Sports Viewership →