How to Take More Control of Your Facebook Targeting

Meta does it again. After eliminating thousands of interests over the last few years, they have decided to remove more detailed targeting options once again. As of January 19, 2022, advertisers can no longer use detailed targeting options for topics related to health causes and certain individual identification factors and beliefs. While Facebook has previously … Continue reading How to Take More Control of Your Facebook Targeting

Google Analytics in Trouble in the EU

Austria’s Data Protection Authority found that the use of Google Analytics on European websites violates GDPR (General Data Protection Regulation) and is not compliant in the European Union. The issue is in regard to data transfers happening between Google’ U.S. cloud-based software and European websites; because of a piece of legislation called the American CLOUD … Continue reading Google Analytics in Trouble in the EU

Spotify Podcasts Launch Call-to-Action Feature

Podcasts are becoming increasingly popular, with an estimated 120 million podcast listeners in the United States in 2021 according to Statista. Spotify is currently the number-one podcast streaming service nationally and globally. In an effort to make podcast advertising more interactive, Spotify released an ad format for podcasts in January 2022 that allows for a … Continue reading Spotify Podcasts Launch Call-to-Action Feature

Five Ways A CDP Can Help You Boost Your Business To The Next Level

If your brand is involved in any sort of ecommerce activity, then chances are you’ve heard someone talking about CDP. There’s also a good chance you’ve heard others mention the importance of first-party data in the cookie-less future. Well, most of the time, both conversations have the same key aspect at their core: useful data … Continue reading Five Ways A CDP Can Help You Boost Your Business To The Next Level

Death of the cookie could be an advertiser’s dream come true

The number-one issue every modern-day advertiser battles daily is how to cut through the overcrowded digital ad space when consumers are uninterested in recycled ads and don’t trust brands that aren’t personal or authentic. With the death of the cookie looming, advertisers are being forced to think outside the box. They are revising how they … Continue reading Death of the cookie could be an advertiser’s dream come true

How and Why Marketers Should Embrace Customer Lifetime Value

Marketing strategies are oftentimes focused on the present and don’t consider customers for the long-run. Keeping customer lifetime value (CLV) at the top of the priority list is a strategic way to acquire, develop and retain the most-valuable customers for business growth. Google believes investing in long-term customer relationships, instead of constantly optimizing volumes of … Continue reading How and Why Marketers Should Embrace Customer Lifetime Value