Most marketers are familiar with ad extensions, but if you’re not, ad extensions are a great way to improve the overall performance of your Search ad. Ad extensions allow you to provide more information about your business and typically increase engagement with your ad. According to Google, adding four sitelink extensions to your ad can … Continue reading Google Makes Improvements to Ad Extensions →

Meta does it again. After eliminating thousands of interests over the last few years, they have decided to remove more detailed targeting options once again. As of January 19, 2022, advertisers can no longer use detailed targeting options for topics related to health causes and certain individual identification factors and beliefs. While Facebook has previously … Continue reading How to Take More Control of Your Facebook Targeting →

Austria’s Data Protection Authority found that the use of Google Analytics on European websites violates GDPR (General Data Protection Regulation) and is not compliant in the European Union. The issue is in regard to data transfers happening between Google’ U.S. cloud-based software and European websites; because of a piece of legislation called the American CLOUD … Continue reading Google Analytics in Trouble in the EU →

If you’re like most modern-day marketers, then you probably think of campaign types within Google Ads (e.g., paid search, display, video, etc.) as being siloed or independent of each other. For example, you have a budget for paid search and a separate budget for display campaigns, and you may even sell these services as individual … Continue reading It’s Time to Rethink How You Buy Google Ads →

Podcasts are becoming increasingly popular, with an estimated 120 million podcast listeners in the United States in 2021 according to Statista. Spotify is currently the number-one podcast streaming service nationally and globally. In an effort to make podcast advertising more interactive, Spotify released an ad format for podcasts in January 2022 that allows for a … Continue reading Spotify Podcasts Launch Call-to-Action Feature →

Nielsen, a long-time leader in TV and digital measurement, is currently being audited by the Media Rating Council (MRC) and has put its accreditation on hiatus. The first of the new audit’s reports, focused on Nielsen’s Snapshot identity graph solution (which is now integrated into the DAR service) was delivered in November for an MRC … Continue reading The Connected TV (CTV) Measurement Landscape →

If your brand is involved in any sort of ecommerce activity, then chances are you’ve heard someone talking about CDP. There’s also a good chance you’ve heard others mention the importance of first-party data in the cookie-less future. Well, most of the time, both conversations have the same key aspect at their core: useful data … Continue reading Five Ways A CDP Can Help You Boost Your Business To The Next Level →

The number-one issue every modern-day advertiser battles daily is how to cut through the overcrowded digital ad space when consumers are uninterested in recycled ads and don’t trust brands that aren’t personal or authentic. With the death of the cookie looming, advertisers are being forced to think outside the box. They are revising how they … Continue reading Death of the cookie could be an advertiser’s dream come true →

Marketing strategies are oftentimes focused on the present and don’t consider customers for the long-run. Keeping customer lifetime value (CLV) at the top of the priority list is a strategic way to acquire, develop and retain the most-valuable customers for business growth. Google believes investing in long-term customer relationships, instead of constantly optimizing volumes of … Continue reading How and Why Marketers Should Embrace Customer Lifetime Value →

Google released yet another update this past November in an effort to combat spammy websites and improve search results. This update took about eight days to complete. If you are seeing drops in rankings, your website could have been hit by the update. How is this different from Google’s July spam update? This one in … Continue reading Google Spam Update: What It Means for Your Website →