Here are three key tips to follow when creating new content in order to better connect with your customers:    1.  Start with research Ask yourself and your team what your potential customers would like to know about your brand and services. What are the must-haves your customers need to know in order to understand … Continue reading Three key tips to create meaningful content for your target audience →

The world’s largest retailer and the United States’ top streaming device recently partnered to pilot the simplest checkout experience on TV, emphasizing it is “beyond the QR code.” Typically, viewers must scan a QR code with a separate device that sends them to an outside website to purchase a product. Walmart’s integration with Roku moves … Continue reading Walmart and Roku Partner to Pilot Seamless Shoppable Ads →

Today, consumers have more ways to shop than ever before. The rise of online shopping has made purchasing products and services more accessible and efficient, as it’s eliminated the hurdles of physically commuting to retail stores. The rise of social media shopping has boosted eCommerce, with consumers able to discover an array of new, diverse … Continue reading The Rise of Livestream Shopping and Why Businesses Should Consider Leveraging It →

Here we go… another article about metaverse. But wait, what is a metaverse anyway? Before we dive into the benefits of using a metaverse for your brand and audience, let’s first get to know what is a metaverse. Metaverse is the combination of multiple virtual reality platforms, online communities, augmented reality and virtual avatars. Basically, … Continue reading An Introduction to Metaverse and Advertising →

Major changes are on the horizon for Netflix. The company announced in early May that ads may be coming to the network by the end of 2022. This lower-priced, ad-supported tier is being fast-tracked after the company reported a loss of 200,000 subscribers during Q1 2022. Expectations are that Netflix is anticipating an additional loss … Continue reading Netflix Ad-Free Streaming Coming to an End! →

Millions of listeners trust audio more than any other medium, making this medium a great media tactic for advertisers and creators to connect with their audiences. Audacy, a leading free audio content app, has released a second edition of its “State of Audio.” The company compiled research from the Interactive Advertising Bureau, Edison Research, Nielsen … Continue reading The Growth Audio Listenership →

Google has recently announced new and exciting changes to Google Ads scripts. If you haven’t used or heard of Google Ads scripts before, they are a Google product that works with JavaScript to make changes to your bids, ad groups, keywords and other aspects of your Google Ads account with automation. Google states that you … Continue reading Google Makes Improvements to Google Ads Scripts →

As we’ve become increasingly aware of the daily spam trying to infiltrate our lives, we’ve put in place barriers like pop-up blockers and spam filters to help protect us against unintentional click-throughs or even malicious attacks. But while the dreaded spam emails of the past may seem like a relic of a different period in … Continue reading How to Report Spam to Google →

Marketing strategies that aren’t taking the initiative of developing full-funnel strategies are missing out not only on a competitive advantage but also on a higher ROI and incremental sales percentage. According to a case study done by Nielsen and Google, additional investments in upper- or lower-funnel tactics with Google Ads drive 52% more incremental sales … Continue reading Why A Full Funnel Marketing Experience Is Key In Your Marketing Strategy →

With connected TV (CTV) watch time continuing to increase, advertisers are looking to partners to find the best way to not only reach their target audience but reach them at an affordable cost with measurable results too – similar to linear TV. Cue the expanded deal with Nielsen that YouTube announced this month. The new … Continue reading YouTube Now Offers CTV Campaign Measurement Verification Through Expanded Nielsen Partnership →