According to Nielsen’s 2022 consumer shift study, the U.S. population has become older, increasing by 14.7% over the past decade. This aging population is driving a consumer shift in spending that advertisers need to consider. The report states that the net worth of persons 55-64 is 12% higher than persons 35-54 and 32% higher than … Continue reading The Aging Demo: Expanding Your Targeting Demo to P25-64 →

So, you’re hungry. You want to find a restaurant near you with great burgers. Most of us might think to switch on our phone’s location settings, pop into Google Maps, and type in “best burger places near me” – sounds pretty standard, right? Well, gone are the days of relying solely on Google Search or … Continue reading Keyword-Optimized Social Media Content Is a Must If Targeting Generation Z Audiences →

Having worked at an agency my entire career, I have seen this situation play out in several different ways over the years. Many brands turn to agencies to manage their digital marketing efforts, including Google Ads, trusting them to manage and optimize their account. And most times, agencies are transparent, providing their clients access and … Continue reading Google Ads Ownership: Agency or Client? →

Multisearch is Google’s next attempt at revolutionizing the way people search. If you haven’t already, shifting your SEO strategy to accommodate visual searches should be your top priority to stay competitive in the years to come. We are seeing a shift from the traditional metasearch engine landscape that we’re all familiar with to what can … Continue reading Understanding Google’s Multisearch and Scene Exploration →

Do you know what the fifth quarter is? We normally think of there being four quarters in a year, but some smart marketers have coined the term “invisible fifth quarter.” The invisible fifth quarter refers to the period after Black Friday, through the holiday shopping season (which is typically considered to be the end of … Continue reading The Invisible Fifth Quarter →

‘Tis the season for new updates from Google! Though Google has given us updates for Performance Max campaigns, they have announced new features for Google Search that are great companions for holiday ecommerce campaigns. The new updates include coupons, side-by-side deals and price insights.   Coupons and Promotions Labels Along with existing promotions extensions, Google … Continue reading Google Adds New Search Features to Help Snag the Best Holiday Deal →

Another Google Algorithm update – heart is pounding in my chest; I feel the sweat and frustration creeping in as I read through the latest Google Algo release. This feeling has become all too familiar; this is Google’s 8th confirmed update of the year. Four confirmed updates just in the last two months, and many … Continue reading 2022 Google Algorithm Updates and What’s to Come in 2023 for SEO →

As previously reported, Netflix will begin accepting advertising on its streaming platform in Q4 2022. And, with that, they are offering a lower-priced, ad-supported subscription beginning November 3. Netflix is hoping that this new offering will help make up the 200,000 lost subscriptions from Q1 2022 and nearly 1 million from Q2 2022. They have … Continue reading Netflix in the News Again – and Its Aim Is to Make Investors Happy →

In mid-October, Google surprisingly announced that Google Data Studio is now Looker Studio. This change was accompanied by a variety of other shifts occurring with Google and Looker’s business intelligence unification. Analytics programs within the Google Cloud Suite now belong under the Looker brand, as they move toward incorporating more Google technologies of artificial intelligence … Continue reading Google Data Studio Is Now Looker Studio →

Having a portfolio of many positive reviews can help make your business listing stand out among the rest – not only to customers, but to Google itself. Ranking factors Google considers for local search can vary depending on who you ask, but reviews are considered to be essential to any good local SEO strategy. They … Continue reading How to Get More Reviews on Google →