Every year, media planners are faced with the challenge of balancing pinpointed, targeted ads to consumers and respecting the need for consumers’ right to transparency, privacy and security. In an era when data breaches seem to be happening left and right, it only makes sense that consumers are losing trust in the companies they once … Continue reading Is TikTok a Gamble for Your Media Plan in 2023? →

We all know what influencers are. The younger generations love to have influencers help them make purchase decisions. But you may be asking yourself, “What in the world is a Granfluncer?” Enter the super-cool senior citizens, the Granfluencers, and people are 100% here for it. I mean, what is more lovable than “Nana” sharing her … Continue reading Granfluencers Continue to Rise in 2023 →

If you’ve worked in the media industry for even a second, then chances are either you have had difficulties understanding the differences between OTT and CTV at some point or know someone who still does. To address this issue, we’ve written this short article to talk about general definitions and differences between over-the-top video and … Continue reading Connected TV 101 – OTT vs. CTV →

When you want to look for information, where’s the first place you go? If you’re like most people over the age of 25, you’re probably turning to Google. Heck, you’ve probably even heard (or said) the phrase “Just Google it,” indicating that if more information about a particular topic is needed, then one should just … Continue reading Can TikTok Usurp Google’s Paid Search Dominance? Let’s Discuss the Potential.  →

The Big Game has come and gone once again, and people showed up in droves to watch the best of the NFL battle it out. This year, an average of 113.06 million people tuned in for the program across FOX’s broadcast, as well as through the digital streaming options for FOX and the NFL. This … Continue reading SUPER BOWL LVII WRAP-UP →

In January, Google announced it had begun rolling out account-level negative keywords in Google Ads. Negative keywords are great for ensuring that your brand or client does not show ads alongside searches that may not be relevant to what you’re offering or may not be considered safe for your brand. Previously, negative keywords had to … Continue reading Google Rolls Out Account-Level Negative Keywords →

Have you ever been curious about just how many people are in the world? Well, if you have, I am here to tell you that there are over 7 BILLION people. According to the Global Social Media Statistics report, out of those 7 billion, 4.76 billion use social media. For most if not all advertisers, … Continue reading The Power of Influencers and Social Media →

According to Nielsen’s 2022 consumer shift study, the U.S. population has become older, increasing by 14.7% over the past decade. This aging population is driving a consumer shift in spending that advertisers need to consider. The report states that the net worth of persons 55-64 is 12% higher than persons 35-54 and 32% higher than … Continue reading The Aging Demo: Expanding Your Targeting Demo to P25-64 →

So, you’re hungry. You want to find a restaurant near you with great burgers. Most of us might think to switch on our phone’s location settings, pop into Google Maps, and type in “best burger places near me” – sounds pretty standard, right? Well, gone are the days of relying solely on Google Search or … Continue reading Keyword-Optimized Social Media Content Is a Must If Targeting Generation Z Audiences →

Having worked at an agency my entire career, I have seen this situation play out in several different ways over the years. Many brands turn to agencies to manage their digital marketing efforts, including Google Ads, trusting them to manage and optimize their account. And most times, agencies are transparent, providing their clients access and … Continue reading Google Ads Ownership: Agency or Client? →