Google recently launched brand restrictions for Search campaigns and brand exclusions for Performance Max campaigns, but what does this update mean? The purpose of brand restrictions for broad match keywords and brand exclusions in Performance Max campaigns is to give advertisers more control over where their ads are shown. This update is great for advertisers … Continue reading Google Ads: What Are Brand Restrictions and Brand Exclusions? →

With the inclusion of data into TV buying and measurement, advertisers can see full-funnel results from awareness to outcome metrics from their TV advertising investments. Today’s TV ecosystem includes linear cable and broadcast, data-driven linear, addressable TV, connected TV, VOD and streaming. The Video Advertising Bureau’s recent study “How TV Advertising Grows Brands” provides solid … Continue reading TV’s Full-Funnel Value →

Google Marketing Live 2023 brought a storm of exciting updates that are set to revolutionize the way advertisers approach their Google Ads campaigns. Our team listened in as the AI-heavy updates poured in. Here’s a recap of the key announcements we took away from Google Marketing Live: Conversational AI in Google Ads Soon you’ll be … Continue reading Google Marketing Live 2023: Key Announcements and the Future of the Google Ads Specialist →

Not even two years after the metaverse entered the tech scene and became the topic of conversation among users and businesses alike, and after the hype generated by The Wall Street Journal, the publication giant branded it the “meh-taverse.” Could it be argued that the once buzz-worthy new technology that promised users the ability to … Continue reading The Future of the Metaverse →

Disclosure: All data provided in this article was collected in June 2023. Data could change by the time the article is published. All data was collected using Google Labs. Marcus Thomas is not affiliated with nor works for any of the brands or products mentioned in this article.  By now, you are probably well aware … Continue reading Google AI: Search Generative Experience and How It Could Impact Your SEO →

Will digital broadcast radio listening eclipse the over-the-air (OTA) signal? Beasley Media Group’s CEO predicts her company’s total digital audio audience will exceed the legacy OTA listenership within the next several years. The company is seeing more of its audience going to digital. In findings from Edison Research in Q3 2022, 12% of persons ages … Continue reading Audience Migration to Radio Streams Is Accelerating, Group Heads Say →

The world’s largest retailer and the United States’ top streaming device recently partnered to pilot the simplest checkout experience on TV, emphasizing it is “beyond the QR code.” Typically, viewers must scan a QR code with a separate device that sends them to an outside website to purchase a product. Walmart’s integration with Roku moves this … Continue reading Walmart and Roku Partner to Pilot Seamless Shoppable Ads →

Have you ever asked yourself how influencer marketing got started? Where did this idea come from? What did influencers look like before social media? Good news for you: I have had all the same questions, if not more. According to OlsenMetrix, the first instance of influencer marketing occurred in England in 1760, when a fine … Continue reading Influencer Marketing: When did it start? Where is it going? →

When it comes to relationships in the marketing and advertising world, one of the highest values to have is trust from clients in an agency’s intelligence recommendations. Between the agency and the client, there are grand decisions to be made. Trust in us – your agency – to make the best, most-valuable decisions for you … Continue reading Partnering with a Premium Publisher →

With two new AI-powered brand suitability solutions, Meta lends advertisers more control in social media advertising. According to Meta’s official announcement, the new tools are “important milestones” in the company’s commitment to upholding brand suitability and transparency in advertising. The first solution announced was the Inventory Filter that features three tiers for advertisers to choose … Continue reading Meta Introduces AI-Driven Brand Safety Tools →