The once niche sector known as sustainable marketing has reached mainstream recognition with resiliency over the past 10 years. The concept of sustainable marketing, unlike traditional or mainstream marketing practices, “doesn’t prioritize profit over the planet or other social causes. Instead, it’s trying to achieve sustainable profit within the limits of our planet and society” … Continue reading Sustainability in Marketing No Longer Just a Trend →

Google’s Title Tag Update: An SEO Power Struggle For years, page titles have been one of the primary ways for people to determine what website best matches their initial search query. Page titles, an HTML element that defines the title of a webpage, are used to populate search result listings within Google and have been … Continue reading The Impact of Google’s Title Tag Update →

2022 is a midterm election year. A midterm election refers to elections held halfway through a president’s term in office. Typically, ad spending for these elections is not a huge concern for advertisers; however, according to Inside Audio Marketing, analysts have already reported Q2 2021 political ad spend at 107% higher than Q2 2019. This … Continue reading Mid-term Election Ad Spend to Approach 2020 Levels →

Screaming Frog version 16.0 brings a lot of cool new features like Advance Search & Filtering and Improved JavaScript Crawling, but the coolest update may be the automated Google Data Studio export. Google Data Studio can be a powerful tool for agencies when linked to outside data sources and this is a prime example. The … Continue reading Screaming Frog’s New Tutorial Shows How to Automate Reports With Google Data Studio →

By now, it’s not really a surprise when Google decides to make updates to one of its various products or offerings, especially on search. The words “change” and “Google search” have been associated with each other for years. It is, however, still very important to keep up with these various changes to ensure your website’s … Continue reading Heads Up! Google May Be Changing How Your Website’s Titles Appear in Search →

One of the more interesting outcomes of the “cookiepocalypse” is the numerous companies pivoting to create first-party data, the currency that will drive the post-cookie world for advertisers. Before we get into detailing these companies, let’s first explore third-party data and the consumer. As a consumer, your offline and online activities are constantly being aggregated, … Continue reading Why Give Your Data Away? Sell Your Data and Help Us Help You. →

Snapchat recently launched a public website where advertisers can now see and search for top trending topics. Advertisers will have the ability to enter any keyword, topic or product name into the search bar to see relevancy and trending performance over time. The results will be based on public stories from the last 30-90 days. … Continue reading Snapchat Releases Snapchat Trends →

Cross-screen media is now the pillar stone in media planning. Viewing habits across devices are changing. Consumers aren’t even consciously aware that they are changing devices, but instead, they are only concerned with viewing what they want when they want it. Viewership devices like TV (internet-connected or not), mobile phones, desktops and tablets can all … Continue reading Cross-Screen Planning – Moving beyond Linear and CTV Silos →

People Also Ask (PAA) boxes are a dynamic Google search engine result page (SERP) element, displaying sets of questions and answers related to the original search query. When a user clicks on one of the questions within the PAA box, Google most often displays a snippet of text that provides a brief answer to the … Continue reading What are Google’s People Also Ask Listings and Why Should Brands Take Notice? →

Why are people saying “TikTok made me buy it”? That’s because it has become a unique platform that engages users to try something they’ve never done before. In fact, over half of users are saying they find new products through the app, which provides a huge opportunity for brands. Since TikTok’s algorithm uses a content … Continue reading Is it a TikTok or is it an ad? →