Here we go… another article about metaverse. But wait, what is a metaverse anyway? Before we dive into the benefits of using a metaverse for your brand and audience, let’s first get to know what is a metaverse. Metaverse is the combination of multiple virtual reality platforms, online communities, augmented reality and virtual avatars. Basically, … Continue reading An Introduction to Metaverse and Advertising →

Major changes are on the horizon for Netflix. The company announced in early May that ads may be coming to the network by the end of 2022. This lower-priced, ad-supported tier is being fast-tracked after the company reported a loss of 200,000 subscribers during Q1 2022. Expectations are that Netflix is anticipating an additional loss … Continue reading Netflix Ad-Free Streaming Coming to an End! →

Millions of listeners trust audio more than any other medium, making this medium a great media tactic for advertisers and creators to connect with their audiences. Audacy, a leading free audio content app, has released a second edition of its “State of Audio.” The company compiled research from the Interactive Advertising Bureau, Edison Research, Nielsen … Continue reading The Growth Audio Listenership →

Google has recently announced new and exciting changes to Google Ads scripts. If you haven’t used or heard of Google Ads scripts before, they are a Google product that works with JavaScript to make changes to your bids, ad groups, keywords and other aspects of your Google Ads account with automation. Google states that you … Continue reading Google Makes Improvements to Google Ads Scripts →

As we’ve become increasingly aware of the daily spam trying to infiltrate our lives, we’ve put in place barriers like pop-up blockers and spam filters to help protect us against unintentional click-throughs or even malicious attacks. But while the dreaded spam emails of the past may seem like a relic of a different period in … Continue reading How to Report Spam to Google →

Marketing strategies that aren’t taking the initiative of developing full-funnel strategies are missing out not only on a competitive advantage but also on a higher ROI and incremental sales percentage. According to a case study done by Nielsen and Google, additional investments in upper- or lower-funnel tactics with Google Ads drive 52% more incremental sales … Continue reading Why A Full Funnel Marketing Experience Is Key In Your Marketing Strategy →

With connected TV (CTV) watch time continuing to increase, advertisers are looking to partners to find the best way to not only reach their target audience but reach them at an affordable cost with measurable results too – similar to linear TV. Cue the expanded deal with Nielsen that YouTube announced this month. The new … Continue reading YouTube Now Offers CTV Campaign Measurement Verification Through Expanded Nielsen Partnership →

A brief summary of Topics – Google’s new solution for targeting in the cookie-less future Google presented Topics in January 2022 as its new proposal to support interest-based advertising beyond the third-party cookie, stepping away from its FLoC initiative in a movement that caught most of the industry by surprise. Google’s new proposal moves away … Continue reading Let’s Get Topical! →

The EU-U.S. Google Analytics data transfer cases continue. On February 10, 2022, France’s data protection authority (DPA), Commission Nationale de l’Informatique et des Libertés (CNIL), ruled that the use of Google Analytics on French websites to transfer data to the United States is a violation of the General Data Protection Regulation (GDPR). The case in … Continue reading GOOGLE ANALYTICS EU DATA TRANSFER VIOLATIONS CONTINUE IN FRANCE →

“But wait, there’s more!” continues to be the theme for television viewing habits and changing technology. This sentiment is truer than ever as ATSC 3.0 (Advanced Television Systems Committee) is currently rolling out across the U.S. ATSC 3.0 is a new viewing standard system being developed by a collaboration of companies – including Samsung, LG, … Continue reading ATSC 3.0 – Next-Generation TV →