There’s been a lot of change lately with Warner Media, the company in charge of Warner Bros. Studios and HBO Max. After being sold by AT&T to Discovery, the two companies officially merged in April 2022 – a big shakeup that’s already causing a shift in the streaming industry. The new CEO of Warner Bros. … Continue reading A Shakeup for Big Streamers →

Deckers Brands, Ugg’s parent company, is a global retailer that sells shoes, apparel and accessories. Up until recently, its marketing “strategy” was not much of a strategy at all. All the departments were independent and lacked communication on whether their initiatives were meaningful. The departments knew they were inadequate because they often found themselves asking … Continue reading How to Scale Data-Driven Insights to Boost Reach and Improve Sales A Case Study of Deckers Brands →

Recently, Search powerhouse Google announced it would be delaying the deprecation of third-party cookies on the popular Chrome internet browser yet again. Even though advertisers have more time, the implications for brands and advertisers are still the same. Though most vendors and technology partners will focus on what needs to be done to try to … Continue reading Google Delays Cookie Deprecation Yet Again →

Many marketers know that integrating your paid and organic social efforts are integral to the success of your brand, but what many are not aware of is the power that comes with including influencer marketing in the mix. Paid social has a large arsenal of targeting options, various ad formats to choose from and is … Continue reading Three Reasons You Should integrate Your Paid Social, Organic Social and Influencer Strategies →

As competition in the streaming game increases every month, public reception of various streaming services has undergone a lot of shake-ups. In 2021 and 2022, a company called Whip Media surveyed streaming users about their satisfaction with different streaming services. They asked a multitude of questions, including overall satisfaction, likelihood to keep a service, quality … Continue reading Streaming Satisfaction →

Since the announcement of Performance Max campaigns last November, advertisers have been patiently waiting for Google to roll out new features. Luckily, the time has finally come. Google announced recently that Performance Max will now have six new features, with the biggest being Optimization Score. Optimization Scores are one of the most useful features of … Continue reading Optimization Scores Now Offered in Performance Max →

On Tuesday, July 12, Disney and The Trade Desk announced a partnership that would allow for the uploading of first-party data into The Trade Desk’s platform so it can be anonymized, matched and made targetable (via UID 2.0) across any available Disney media placements. So … How Does That Work? In a world with increasing … Continue reading Disney and The Trade Desk Strike a Media Partnership Leveraging UID 2.0 →

Here are three key tips to follow when creating new content in order to better connect with your customers:    1.  Start with research Ask yourself and your team what your potential customers would like to know about your brand and services. What are the must-haves your customers need to know in order to understand … Continue reading Three key tips to create meaningful content for your target audience →

The world’s largest retailer and the United States’ top streaming device recently partnered to pilot the simplest checkout experience on TV, emphasizing it is “beyond the QR code.” Typically, viewers must scan a QR code with a separate device that sends them to an outside website to purchase a product. Walmart’s integration with Roku moves … Continue reading Walmart and Roku Partner to Pilot Seamless Shoppable Ads →

Today, consumers have more ways to shop than ever before. The rise of online shopping has made purchasing products and services more accessible and efficient, as it’s eliminated the hurdles of physically commuting to retail stores. The rise of social media shopping has boosted eCommerce, with consumers able to discover an array of new, diverse … Continue reading The Rise of Livestream Shopping and Why Businesses Should Consider Leveraging It →