The day most analytics professionals have been fearing has finally come. Last week, Google announced a sunset date for Universal Analytics. On July 1, 2023, Universal Analytics will stop processing new hits (unless you’re a Universal Analytics 360 client, in which case you have until October 1, 2023). Although you still have over a year … Continue reading Google Announces Sunset Date for Universal Analytics →

On February 15, 2022, The Trade Desk announced the launch of OpenPath, a new product integration that will give advertisers direct access to premium digital inventory directly, without the use of a Private Marketplace (PMP) deal. A handful of top publishers have already joined, including Condé Nast, Hearst Magazine and Newspapers, USA Today, Reuters and … Continue reading The Trade Desk Launches OpenPath →

The NFL’s biggest game of the year has come and gone once again, and as always, the event drew a large audience and some creative advertising. After a down year in 2021, the Super Bowl rebounded with the highest rated Super Bowl since the Atlanta-New England game in 2017. On average, the game had 112.3 … Continue reading Super Bowl LVI Review →

Trafficking broadcast radio along with TV can be a lot of moving pieces; between managing deadlines, figuring out an easy delivery process for partners, or executing quick turnarounds for unanticipated problems. Information that is being passed between emails can easily be missed or lost, especially when there is a lot of communication going on regarding … Continue reading Traffic With Comcast AdDelivery →

Most marketers are familiar with ad extensions, but if you’re not, ad extensions are a great way to improve the overall performance of your Search ad. Ad extensions allow you to provide more information about your business and typically increase engagement with your ad. According to Google, adding four sitelink extensions to your ad can … Continue reading Google Makes Improvements to Ad Extensions →

Meta does it again. After eliminating thousands of interests over the last few years, they have decided to remove more detailed targeting options once again. As of January 19, 2022, advertisers can no longer use detailed targeting options for topics related to health causes and certain individual identification factors and beliefs. While Facebook has previously … Continue reading How to Take More Control of Your Facebook Targeting →

Austria’s Data Protection Authority found that the use of Google Analytics on European websites violates GDPR (General Data Protection Regulation) and is not compliant in the European Union. The issue is in regard to data transfers happening between Google’ U.S. cloud-based software and European websites; because of a piece of legislation called the American CLOUD … Continue reading Google Analytics in Trouble in the EU →

If you’re like most modern-day marketers, then you probably think of campaign types within Google Ads (e.g., paid search, display, video, etc.) as being siloed or independent of each other. For example, you have a budget for paid search and a separate budget for display campaigns, and you may even sell these services as individual … Continue reading It’s Time to Rethink How You Buy Google Ads →

Podcasts are becoming increasingly popular, with an estimated 120 million podcast listeners in the United States in 2021 according to Statista. Spotify is currently the number-one podcast streaming service nationally and globally. In an effort to make podcast advertising more interactive, Spotify released an ad format for podcasts in January 2022 that allows for a … Continue reading Spotify Podcasts Launch Call-to-Action Feature →

Nielsen, a long-time leader in TV and digital measurement, is currently being audited by the Media Rating Council (MRC) and has put its accreditation on hiatus. The first of the new audit’s reports, focused on Nielsen’s Snapshot identity graph solution (which is now integrated into the DAR service) was delivered in November for an MRC … Continue reading The Connected TV (CTV) Measurement Landscape →