Multisearch is Google’s next attempt at revolutionizing the way people search. If you haven’t already, shifting your SEO strategy to accommodate visual searches should be your top priority to stay competitive in the years to come. We are seeing a shift from the traditional metasearch engine landscape that we’re all familiar with to what can … Continue reading Understanding Google’s Multisearch and Scene Exploration →

Do you know what the fifth quarter is? We normally think of there being four quarters in a year, but some smart marketers have coined the term “invisible fifth quarter.” The invisible fifth quarter refers to the period after Black Friday, through the holiday shopping season (which is typically considered to be the end of … Continue reading The Invisible Fifth Quarter →

‘Tis the season for new updates from Google! Though Google has given us updates for Performance Max campaigns, they have announced new features for Google Search that are great companions for holiday ecommerce campaigns. The new updates include coupons, side-by-side deals and price insights.   Coupons and Promotions Labels Along with existing promotions extensions, Google … Continue reading Google Adds New Search Features to Help Snag the Best Holiday Deal →

Another Google Algorithm update – heart is pounding in my chest; I feel the sweat and frustration creeping in as I read through the latest Google Algo release. This feeling has become all too familiar; this is Google’s 8th confirmed update of the year. Four confirmed updates just in the last two months, and many … Continue reading 2022 Google Algorithm Updates and What’s to Come in 2023 for SEO →

As previously reported, Netflix will begin accepting advertising on its streaming platform in Q4 2022. And, with that, they are offering a lower-priced, ad-supported subscription beginning November 3. Netflix is hoping that this new offering will help make up the 200,000 lost subscriptions from Q1 2022 and nearly 1 million from Q2 2022. They have … Continue reading Netflix in the News Again – and Its Aim Is to Make Investors Happy →

In mid-October, Google surprisingly announced that Google Data Studio is now Looker Studio. This change was accompanied by a variety of other shifts occurring with Google and Looker’s business intelligence unification. Analytics programs within the Google Cloud Suite now belong under the Looker brand, as they move toward incorporating more Google technologies of artificial intelligence … Continue reading Google Data Studio Is Now Looker Studio →

Having a portfolio of many positive reviews can help make your business listing stand out among the rest – not only to customers, but to Google itself. Ranking factors Google considers for local search can vary depending on who you ask, but reviews are considered to be essential to any good local SEO strategy. They … Continue reading How to Get More Reviews on Google →

TikTok has quickly become a powerhouse in the social media space. In the last two years, it’s been used by millions to create and share short videos of dance challenges, food hacks and lifestyle tips. More surprisingly, however, the platform has also emerged as a preferred search engine. According to the Pew Research Center, more … Continue reading The Power of Search on TikTok →

Performance Max is a new Google Ads campaign type that lets advertisers reach Google Ads inventory from a single campaign. The campaign is highly automated. Advertisers provide headlines, descriptions, images and videos. Google takes these assets and determines ad placements across Search, Shopping, YouTube, Display, Discovery, Gmail and Local Maps. Performance Max is a deviation … Continue reading Find Out What Is Happening Inside the Black Box of Google’s New Performance Max Campaigns →

When most users don’t go past the first page of search results, knowing how to push down negative search results on Google can be a valuable tool for a business to better manage its business’ reputation. While there is no way to completely remove unwanted negative content from Google search results, there are steps businesses … Continue reading How to Push Down Negative Search Results on Google →