If your brand is involved in any sort of ecommerce activity, then chances are you’ve heard someone talking about CDP. There’s also a good chance you’ve heard others mention the importance of first-party data in the cookie-less future. Well, most of the time, both conversations have the same key aspect at their core: useful data … Continue reading Five Ways A CDP Can Help You Boost Your Business To The Next Level →

The number-one issue every modern-day advertiser battles daily is how to cut through the overcrowded digital ad space when consumers are uninterested in recycled ads and don’t trust brands that aren’t personal or authentic. With the death of the cookie looming, advertisers are being forced to think outside the box. They are revising how they … Continue reading Death of the cookie could be an advertiser’s dream come true →

Marketing strategies are oftentimes focused on the present and don’t consider customers for the long-run. Keeping customer lifetime value (CLV) at the top of the priority list is a strategic way to acquire, develop and retain the most-valuable customers for business growth. Google believes investing in long-term customer relationships, instead of constantly optimizing volumes of … Continue reading How and Why Marketers Should Embrace Customer Lifetime Value →

Google released yet another update this past November in an effort to combat spammy websites and improve search results. This update took about eight days to complete. If you are seeing drops in rankings, your website could have been hit by the update. How is this different from Google’s July spam update? This one in … Continue reading Google Spam Update: What It Means for Your Website →

TikTok is a video-based social media platform with over 1 billion monthly users. When determining what success looks like on the platform, many jump to metrics like views and likes to see how content is performing. While views and likes can be important, there are more dimensions and metrics that help give insight into how … Continue reading Five Metrics for Measuring Success on TikTok →

In Early November, Meta, the social media company formerly known as Facebook, announced their decision to remove sensitive ad-targeting options. Starting on January 19, 2022, advertisers will no longer have the option to select certain detailed targeting topics that relate to health, race, ethnicity, political affiliation, religion or sexual orientation. Additionally, users will soon be … Continue reading Meta to Remove Sensitive Ad-Targeting Options →

Advertisers are always looking for ways to reach more consumers – more untapped audiences – that are in the market for their products. Unfortunately, many advertising media plans today still do not include Hispanic media channels, which means they are missing out on large (and growing) revenue streams. The growing population: In the past 20 … Continue reading Hispanic Targeted Media – Is Your Media Plan Missing 20% of the U.S. Population? →

America’s pastime had a major shift in the broadcast landscape this past year when the largest regional sports network (or RSN), FOX Sports, became Bally Sports Network. This shift came about when Disney purchased most FOX assets and sold these RSNs to Sinclair Broadcast Group. Although viewership from the shortened 2020 season was up in … Continue reading A Major Shift in Baseball Viewership →

Nielsen has recently struck a digital measurement agreement with the five-star digital TV streaming platform, Roku. Nielsen states that with its digital content ratings, this new deal will permit publishers to measure content on Roku’s 55.1 million U.S. accounts, kicking off with data from Q2 2021. This deal has everything to do with Nielsen’s upcoming … Continue reading New with Nielsen →

Recently, Google has made efforts to move away from popular last-click attribution models for conversion measurement. This shift has been met with some criticism from advertisers, as well as raised some concerns. Last-click attribution defines what led a user to convert as the last thing they clicked on, whereas what Google seems to be moving … Continue reading Criticism Surrounding Google’s Shift from Last-Click Attribution Models →