In October, Google announced the launch of a new version of their long-standing website measurement tool, Google Analytics 4. GA4 is a rebrand of the App + Web property, which launched in July 2019 and was created to allow businesses to measure activity across their mobile apps and websites seamlessly. App + Web properties combined … Continue reading Google Launches New(ish) Version of Analytics →

In a recent statement, Google announced that they will start promoting new recommendations for switching keywords to broad match for campaigns that are using Smart Bidding. Google claims that this strategy will “identify existing keywords that are likely to improve performance if you switch them to broad match.” Google uses the following example to describe … Continue reading Google Ads Will Start Encouraging Broad Match Keyword Suggestions as New Recommendations →

Facebook recently announced the $1 billion acquisition of Kustomer, an omnichannel CRM focused on customer service and support (deal subject to customary regulatory review). With the increase of shopping offerings for both brands and customers across Facebook (most recently Shops), there is a demand to improve the overall customer service experience. This is increasingly relevant … Continue reading Facebook Acquires Kustomer →

One of the most common measurement questions we get is around choosing a source of truth. When you have media running on several individual platforms, performance on websites captured in several dashboards and analytics tools, and conversion detail captured in CRM platforms or offline all together, the question can be daunting to answer. As marketers, … Continue reading Data All Around →

Nielsen will make a drastic change to its radio reporting beginning January 1, 2021. In the new year, Nielsen will only provide audio ratings to stations and agencies that subscribe to Nielsen measurement. In the past, if a station did not subscribe to Nielsen measurement, agencies and current station subscribers could still view all metrics. … Continue reading Nielsen’s Audio Ratings: Changes and Challenges →

Facebook was a little bit late in addressing the California Consumer Privacy Act (CCPA), which created confusion for many marketers on how to ensure they were covered. In July, Facebook automatically enabled Limited Data Use (LDU) across accounts. This meant that Facebook was automatically viewing all California residents as opting out of data collection. LDU … Continue reading CCPA and LDU: Is your Facebook pixel compliant? →

Google announced updates for both merchants and consumers this week as we head into the 2020 holiday season. Merchant promotions are now available for all U.S. retailers and will appear across more surfaces than ever before. Additional promotion updates include faster approval times and easier editing features within Merchant Center. Additional reporting being released in … Continue reading Google Makes Updates to Promotions to Benefit both Retailers and Consumers →

Fraudsters are smart and have been around since the dawn of time. They follow the dollars and opportunities with a driven persistence to cheat others for gain. Fraud increases where there is opportunity, and CTV ad buyers need to be vigilant. Connected TV’s (CTV) ability to bridge linear and digital mediums has made it appealing … Continue reading Protecting CTV Buys against Fraud →

The holidays have historically been a time when customers flock to major retail stores with the hopes of snagging the new must-have items at deeply discounted rates. Images of early mornings, long lines and crowds of people may also come to mind when one thinks of “holiday shopping”; however, as with many other things in … Continue reading How COVID-19 Has Impacted Holiday Shopping and What That Means for Your Advertising →

Advertisers now have a more efficient way to buy ads on Twitch, a livestreaming platform that tends to draw younger, harder-to-reach audiences. Amazon announced at the beginning of September that advertisers will now be able to programmatically buy Twitch video and display ads through their advertising platform. Previously, advertisers had to buy ads manually on … Continue reading Amazon Advertising Now Includes Twitch Ads →