The Merger On October 16th, the FCC announced it will allow the $26.5 billion merger of T-Mobile and Sprint. This merger has been in the works for the past five years, as the FCC opposed the deal in 2014. The decision was made upon the trust that T-Mobile will deliver on their promise to deliver … Continue reading The Merger of T-Mobile and Sprint, 5G Networks, and What 5G Means for Marketing and Advertising
The holidays are quickly approaching, and YouTube is capitalizing on the upcoming retail season with the release of a new ad format called Shopping Ads. Shopping Ads will appear on YouTube’s home feed and search results in the effort to make the platform more shoppable. Advertisers using standard AdWords Shopping campaigns, and that have opted … Continue reading YouTube Releases New Shopping Ads Format
From Search Engine Journal Google recently announced what they are considering the most important algorithm update in five years. Meet BERT, an update that is said to affect complicated search queries that depend on context. Google mentions that this improvement to the algorithm is centered around language understanding. The goal is to have more accuracy … Continue reading Meet BERT – Google’s Largest Update to Date
Most consumers view Uber as a platform used to catch a ride when driving isn’t an option. However, the company has grown beyond ride-sharing and has since expanded its business with Uber Eats to take on big names, including Grubhub and DoorDash, in the food delivery market. According to recent reports, Uber is now making … Continue reading Uber Eats Advertising
If you are working with a brand that promotes credit, housing or employment offers (HEC), you have likely been affected by Facebook’s new Special Ads Category rollout as of August 26, 2019. The aim of opting into a Special Ads Category is to eliminate and protect against discrimination in housing, employment and credit advertising. By … Continue reading Facebook: Special Ads Categories – Another Problematic Rollout
According to Simmons Research, 61 percent of US adults believe that companies should help consumers become more environmentally responsible. 52 percent are more likely to purchase a product or service from a company that is environmentally friendly. These percentages have increased since the year prior and will likely continue to increase. Many brands including Unilever, … Continue reading Consumers Demand that Brands Take Action Against Climate Change
Facebook is testing two new ad features: in-app checkout experience for dynamic ads running in the Facebook News Feed, and the ability to turn organic shopping posts on Instagram into ads. Currently only a small subset of advertisers have access to the new ad features. Facebook expects to be testing for the next few months … Continue reading Facebook Testing New In-App Shopping Ads
TV is still the leading media platform of choice for consumers, but TV buying is being digitized and we will see more focus on data-driven TV in 2020 and beyond. Data-driven TV simply combines traditional TV buying and planning methods with the advances of digital TV. The emergence of viewing options like connected TV, addressable, … Continue reading Data-Driven TV
As part of Google’s objective to help companies move toward a more cohesive measurement approach, they launched a new property type for beta testing in Google Analytics (GA) called App + Web. This property type allows marketers to combine data from their website and their mobile app in a single property, unifying metrics and dimensions … Continue reading Google Analytics Launches Unified App and Web Analytics Tracking
In recent months, Instagram has been testing hiding Like counts. The test began in Canada and has since rolled out in six other countries. One of the big reasons Instagram has decided to test this change is the link between mental health and social platforms. Throughout the years of social media progression, mental health issues … Continue reading Instagram Testing Hiding Like Counts