Facebook buys GIPHY

Electronic communication in 2020 is much more than words and endless acronyms. We have images, videos, emojis, animated GIFs and Bitmojis to help us creatively express ourselves. Facebook announced their purchase of GIPHY this month, which is a platform centered around the animated GIF. It allows users to find, use and create short, animated files … Continue reading Facebook buys GIPHY

Instagram Rolling out Call-to-Action Stickers for Gift Cards and Delivery

Advertisers can now use Instagram to promote gift card purchases and delivery in their Stories in an effort to support small businesses during the COVID-19 pandemic. Stickers are available from the sticker tray and advertisers can select to promote either gift card purchase or food orders. All gift card and food delivery transactions will be … Continue reading Instagram Rolling out Call-to-Action Stickers for Gift Cards and Delivery

Will You Quibi?

When it launches on April 6, Quibi will join the likes of Netflix, Hulu, Disney+, Amazon Prime and HBO Now as a premium video-streaming service. Quibi, which is short for “quick bites,” will deliver 10-minute videos (called quibis) rather than the more longer-form programming consumers are accustomed to seeing on the aforementioned platforms. Quibi will … Continue reading Will You Quibi?

Advertising Amid COVID-19

The global advertising industry has seen its ups and downs over the years. However, none as widespread beyond national borders and undoubtedly none as uncertain as during the current COVID-19 pandemic. Some facets of the industry have already been or will be affected. However, TV ad executives feel that with increasing numbers of people staying … Continue reading Advertising Amid COVID-19