Due to lockdowns across the country, media consumption is at an all-time high. The latest MRI/Simmons report asked, “If you’re spending more time at home which of the following, if any, are/have you been doing to fill your time?” Highest on the list is TV viewing across different formats, followed by social media activity. As … Continue reading Three Things Advertisers Should Do because of COVID-19 →

Last week, Instagram announced new features in an effort to help curb bullying and trolling within the platform. Instagram’s goal is to lead the industry in the fight against bullying; they continue to create and share their Community Standards Enforcement Report, which tracks their progress in keeping their platform as safe as possible. Based on … Continue reading Instagram’s New Anti-Bullying Features →

Whether your business is big or small, local or national, B2B or B2C, it is more important now than ever before to ensure your business information is up to date in Google My Business (GMB). Google has made updates to the information you can share with your clientele to accommodate for the current state of … Continue reading Big or Small, You Need to Update Your Google My Business Information →

Electronic communication in 2020 is much more than words and endless acronyms. We have images, videos, emojis, animated GIFs and Bitmojis to help us creatively express ourselves. Facebook announced their purchase of GIPHY this month, which is a platform centered around the animated GIF. It allows users to find, use and create short, animated files … Continue reading Facebook buys GIPHY →

With stay-at-home orders in place for most of the United States, media consumption has seen a huge increase. Nielsen predicts that homes are seeing upwards of a 60% increase in content consumption during this time. Content consumption can range from video and radio content, to books and so on. By generation, media consumption changes vary. … Continue reading COVID-19 Impact on Content Consumption →

Advertisers can now use Instagram to promote gift card purchases and delivery in their Stories in an effort to support small businesses during the COVID-19 pandemic. Stickers are available from the sticker tray and advertisers can select to promote either gift card purchase or food orders. All gift card and food delivery transactions will be … Continue reading Instagram Rolling out Call-to-Action Stickers for Gift Cards and Delivery →

From Adweek With millions of Americans quarantined at home due to efforts to contain the COVID-19 pandemic, many have turned to their screens for entertainment. And though TV viewing has risen, and streaming services are enjoying solid gains, gaming has exploded to become the new social currency and a cultural force. The onset of online … Continue reading Gaming Enters The Big Leagues →

When it launches on April 6, Quibi will join the likes of Netflix, Hulu, Disney+, Amazon Prime and HBO Now as a premium video-streaming service. Quibi, which is short for “quick bites,” will deliver 10-minute videos (called quibis) rather than the more longer-form programming consumers are accustomed to seeing on the aforementioned platforms. Quibi will … Continue reading Will You Quibi? →

The global advertising industry has seen its ups and downs over the years. However, none as widespread beyond national borders and undoubtedly none as uncertain as during the current COVID-19 pandemic. Some facets of the industry have already been or will be affected. However, TV ad executives feel that with increasing numbers of people staying … Continue reading Advertising Amid COVID-19 →

Today, mobile advertising in the US now exceeds $70 billion. In addition, in-app mobile advertising is set to be worth $226 billion by 2025. However, due to the privacy regulation updates from the main players in the in-app space, we could see a huge decline in ad sales in years to come. With the California … Continue reading In-App Mobile Advertising →