CCPA and LDU: Is your Facebook pixel compliant?

Facebook was a little bit late in addressing the California Consumer Privacy Act (CCPA), which created confusion for many marketers on how to ensure they were covered. In July, Facebook automatically enabled Limited Data Use (LDU) across accounts. This meant that Facebook was automatically viewing all California residents as opting out of data collection. LDU … Continue reading CCPA and LDU: Is your Facebook pixel compliant?

Google Makes Updates to Promotions to Benefit both Retailers and Consumers

Google announced updates for both merchants and consumers this week as we head into the 2020 holiday season. Merchant promotions are now available for all U.S. retailers and will appear across more surfaces than ever before. Additional promotion updates include faster approval times and easier editing features within Merchant Center. Additional reporting being released in … Continue reading Google Makes Updates to Promotions to Benefit both Retailers and Consumers

How COVID-19 Has Impacted Holiday Shopping and What That Means for Your Advertising

The holidays have historically been a time when customers flock to major retail stores with the hopes of snagging the new must-have items at deeply discounted rates. Images of early mornings, long lines and crowds of people may also come to mind when one thinks of “holiday shopping”; however, as with many other things in … Continue reading How COVID-19 Has Impacted Holiday Shopping and What That Means for Your Advertising

Amazon Advertising Now Includes Twitch Ads

Advertisers now have a more efficient way to buy ads on Twitch, a livestreaming platform that tends to draw younger, harder-to-reach audiences. Amazon announced at the beginning of September that advertisers will now be able to programmatically buy Twitch video and display ads through their advertising platform. Previously, advertisers had to buy ads manually on … Continue reading Amazon Advertising Now Includes Twitch Ads

Google Introduces New Server-Side Google Tag Manager Implementation

In August, Google launched a public beta for Google Tag Manager (GTM) server-side integration. So rather than implementing a GTM container client-side in the source code of your website – the old-fashioned way – a GTM container will be placed on the server that hosts your website. Instead of being collected data from client-side integration, … Continue reading Google Introduces New Server-Side Google Tag Manager Implementation

Change in Privacy Landscape Forces Innovation: Google Analytics Alternatives

Over the past four to five years, internet privacy has been in the spotlight of both advertising industry and consumers alike. Since the General Data Protection Regulations (GDPR) were announced in 2016, and enacted in 2018, advertisers have been trying to get ahead of these changes to understand how their targeting and reporting will be … Continue reading Change in Privacy Landscape Forces Innovation: Google Analytics Alternatives