How COVID Has Changed Google Ads for Better and Worse in 2020

When the COVID pandemic started in early March, digital advertising was among the many industries that had to quickly shift strategy to stay afloat. With Google’s quick adaptations, the company was able to rebound and shocked the industry by driving in record ad revenue. Here is a look at the new features, policy changes and … Continue reading How COVID Has Changed Google Ads for Better and Worse in 2020

Facebook’s Response to Apple® iOS 14 User Privacy and Data Use

What’s the one topic that seemingly goes hand in hand when talking about marketing and 2021? That’s right: privacy (how did you know… were you in my head?!). Limiting Data Collection Is Nothing New Consumer privacy as it relates to marketing has been the topic of discussion for months, if not years, so many of … Continue reading Facebook’s Response to Apple® iOS 14 User Privacy and Data Use

Google Ads Will Start Encouraging Broad Match Keyword Suggestions as New Recommendations

In a recent statement, Google announced that they will start promoting new recommendations for switching keywords to broad match for campaigns that are using Smart Bidding. Google claims that this strategy will “identify existing keywords that are likely to improve performance if you switch them to broad match.” Google uses the following example to describe … Continue reading Google Ads Will Start Encouraging Broad Match Keyword Suggestions as New Recommendations

Facebook Acquires Kustomer

Facebook recently announced the $1 billion acquisition of Kustomer, an omnichannel CRM focused on customer service and support (deal subject to customary regulatory review). With the increase of shopping offerings for both brands and customers across Facebook (most recently Shops), there is a demand to improve the overall customer service experience. This is increasingly relevant … Continue reading Facebook Acquires Kustomer

Data All Around

One of the most common measurement questions we get is around choosing a source of truth. When you have media running on several individual platforms, performance on websites captured in several dashboards and analytics tools, and conversion detail captured in CRM platforms or offline all together, the question can be daunting to answer. As marketers, … Continue reading Data All Around

CCPA and LDU: Is your Facebook pixel compliant?

Facebook was a little bit late in addressing the California Consumer Privacy Act (CCPA), which created confusion for many marketers on how to ensure they were covered. In July, Facebook automatically enabled Limited Data Use (LDU) across accounts. This meant that Facebook was automatically viewing all California residents as opting out of data collection. LDU … Continue reading CCPA and LDU: Is your Facebook pixel compliant?