Most paid search programs focus most of their budget at the bottom of the funnel. It makes sense, as the low-funnel visits are from individuals who are actively seeking your brand’s products or services. Those types of site visits are extremely valuable and convey strong purchase intent. From a measurement perspective, they look great on … Continue reading The Full-Funnel Approach to Paid Search
Beginning August 19, Facebook will be adjusting their specs to show fewer lines of text within the body copy. Currently, Newsfeed ads can display as many as seven lines of text before the “See More” prompt, but that will change to only three lines. Ad copy will need to entice users more quickly than ever … Continue reading Less Is More for Facebook Ads
Marketing analytics firm Jumpshot recently released a study showing that zero-click searches (searches that result in a user leaving without having clicked on an organic listing) have risen over the past several years. The study reveals that there was a 12% increase in zero-click searches in Q1 2019 compared to Q1 2016. Additionally, the study … Continue reading Study Reveals 49% of Google Organic Searches End without a Click
Here we are, over a year past the rollout of GDPR and many of us still don’t entirely understand what it is or how it affects our campaigns. Perhaps you didn’t have any European clients during the whirlwind start of GDPR so you turned a blind eye, or maybe you’re starting to realize that with … Continue reading GDPR Refresh
We can’t argue that AI, or artificial intelligence, has been heavily infiltrating all sectors of marketing. It’s changed the discipline and arduous research in media planning, the structure and management of search engine marketing, the creation of ads, the optimization of media investments, and even the surfacing of insights. Here are just some of the … Continue reading AI: Artificial Intelligence, Augmented Intelligence or Alien Invasion?
Adweek defines automated content recognition (ACR) as a technology used to automatically detect and index content that is playing on television in real time to determine when and where a given consumer sees an ad. This technology happens to be front and center lately due to the rapid increase of smart TV ownership. But what is ACR, and … Continue reading How much does your TV know about you?
From Search Engine Journal In the wake of Google’s announcement about the numerous updates coming to their search results, one in particular sticks out. Google Search Liaison announced a change that will reduce multiple site listings in search results. This change, in simple terms, means that no more than two pages from the same site … Continue reading Google’s Site Diversity Change to Search Results
Facebook will soon be rolling out an option that will allow users to “clear their history.” As soon as early June, this tool will enable people to erase the personal data the platform collects from websites and apps. This will work similarly to when someone clears cookies and history on a web browser. Facebook’s move … Continue reading Facebook Clears History
If you’re a digital marketing professional, you’ve likely woken up from a dream where you just saw every interaction a site visitor or customer had with your brand tracked perfectly from start to finish. Oh, is that just what I dream about? Luckily, there are solutions. Unluckily, they can be tricky. For most, last-touch attribution … Continue reading Attribution – Sweet Dream or Monster under the Bed?
In the everchanging landscape of programmatic, it can be tough to keep tabs on what’s going on in the space. Programmatic I/O is a gathering of over 1,000 attendees from all walks of programmatic – technology providers, media companies, publishers, brands and agencies. When trying to process and repackage all of my thoughts from the … Continue reading My Top 3 Key Takeaways from Programmatic I/O