Will You Quibi?

When it launches on April 6, Quibi will join the likes of Netflix, Hulu, Disney+, Amazon Prime and HBO Now as a premium video-streaming service. Quibi, which is short for “quick bites,” will deliver 10-minute videos (called quibis) rather than the more longer-form programming consumers are accustomed to seeing on the aforementioned platforms. Quibi will … Continue reading Will You Quibi?

Advertising Amid COVID-19

The global advertising industry has seen its ups and downs over the years. However, none as widespread beyond national borders and undoubtedly none as uncertain as during the current COVID-19 pandemic. Some facets of the industry have already been or will be affected. However, TV ad executives feel that with increasing numbers of people staying … Continue reading Advertising Amid COVID-19

Will TikTok Be Able to Generate Ad Revenue in the U.S.?

TikTok, the Chinese-based video-sharing social network, just experienced its best month ever, with 112.9 million app downloads in February. This made TikTok the most downloaded non-game app worldwide during the month. Social media experts are speculating the momentum may not slow down anytime soon, given the effect that COVID-19 is having on people’s social lives … Continue reading Will TikTok Be Able to Generate Ad Revenue in the U.S.?

What’s an Atomic Ad?

Gartner defines atomic content as “dynamically, and often in real-time, combining different content ‘atoms’ to create a more relevant marketing asset and experience that specifically meets the needs of the recipient based on where they are on the customer journey.” With AI and Machine-learning fueling media and creative optimization, now is the right time to … Continue reading What’s an Atomic Ad?

Successfully Leveraging Paid Search as a Top-of-Funnel Tactic

The common marketer views the funnel as one that includes the following stages: Awareness, Consideration, Purchase (Intent) and Post-Purchase. Most marketers leverage paid search as a tactic to support the lower end of that funnel. That makes sense. Paid search is great for converting lower-funnel traffic into customers. But paid search can also be effective … Continue reading Successfully Leveraging Paid Search as a Top-of-Funnel Tactic

CCPA Refresh

If you find yourself scrambling to get ready for the California Consumer Privacy Act (CCPA), now that we’re officially into 2020, take a deep breath and don’t panic. Don’t fret, you aren’t alone. Hopefully the guide below will be a starting point on your journey of digging deeper into CCPA details. What Is CCPA? CCPA … Continue reading CCPA Refresh

Amazon’s Identity Shift

2019 was the year of evolution for many big names in digital marketing, showing advertisers that they could reach customers in more ways than ever before. In particular, Amazon implemented various changes in order to capture more advertising dollars and greater customer engagement. What is driving these changes, and how should we approach the platform … Continue reading Amazon’s Identity Shift