Facebook: Special Ads Categories – Another Problematic Rollout

If you are working with a brand that promotes credit, housing or employment offers (HEC), you have likely been affected by Facebook’s new Special Ads Category rollout as of August 26, 2019. The aim of opting into a Special Ads Category is to eliminate and protect against discrimination in housing, employment and credit advertising. By … Continue reading Facebook: Special Ads Categories – Another Problematic Rollout

Consumers Demand that Brands Take Action Against Climate Change

According to Simmons Research, 61 percent of US adults believe that companies should help consumers become more environmentally responsible. 52 percent are more likely to purchase a product or service from a company that is environmentally friendly. These percentages have increased since the year prior and will likely continue to increase. Many brands including Unilever, … Continue reading Consumers Demand that Brands Take Action Against Climate Change

Data-Driven TV

TV is still the leading media platform of choice for consumers, but TV buying is being digitized and we will see more focus on data-driven TV in 2020 and beyond. Data-driven TV simply combines traditional TV buying and planning methods with the advances of digital TV. The emergence of viewing options like connected TV, addressable, … Continue reading Data-Driven TV

Google Analytics Launches Unified App and Web Analytics Tracking

As part of Google’s objective to help companies move toward a more cohesive measurement approach, they launched a new property type for beta testing in Google Analytics (GA) called App + Web. This property type allows marketers to combine data from their website and their mobile app in a single property, unifying metrics and dimensions … Continue reading Google Analytics Launches Unified App and Web Analytics Tracking

Google Chrome to Take Steps to Protect Privacy and Programmatic Advertising

Google wants to avoid any dramatic decrease in advertising revenue and continue to deliver personalized ads that will help keep content alive. To do this, Google proposed various initiatives that will take place over the next several years. Google will prevent “fingerprinting” in the Chrome browser. Google announced in May 2019 that they will limit … Continue reading Google Chrome to Take Steps to Protect Privacy and Programmatic Advertising

Study Reveals 49% of Google Organic Searches End without a Click

Marketing analytics firm Jumpshot recently released a study showing that zero-click searches (searches that result in a user leaving without having clicked on an organic listing) have risen over the past several years. The study reveals that there was a 12% increase in zero-click searches in Q1 2019 compared to Q1 2016. Additionally, the study … Continue reading Study Reveals 49% of Google Organic Searches End without a Click