The Merger of T-Mobile and Sprint, 5G Networks, and What 5G Means for Marketing and Advertising

The Merger On October 16th, the FCC announced it will allow the $26.5 billion merger of T-Mobile and Sprint. This merger has been in the works for the past five years, as the FCC opposed the deal in 2014. The decision was made upon the trust that T-Mobile will deliver on their promise to deliver … Continue reading The Merger of T-Mobile and Sprint, 5G Networks, and What 5G Means for Marketing and Advertising

Meet BERT – Google’s Largest Update to Date

From Search Engine Journal Google recently announced what they are considering the most important algorithm update in five years. Meet BERT, an update that is said to affect complicated search queries that depend on context. Google mentions that this improvement to the algorithm is centered around language understanding. The goal is to have more accuracy … Continue reading Meet BERT – Google’s Largest Update to Date

Uber Eats Advertising

Most consumers view Uber as a platform used to catch a ride when driving isn’t an option. However, the company has grown beyond ride-sharing and has since expanded its business with Uber Eats to take on big names, including Grubhub and DoorDash, in the food delivery market. According to recent reports, Uber is now making … Continue reading Uber Eats Advertising

Facebook: Special Ads Categories – Another Problematic Rollout

If you are working with a brand that promotes credit, housing or employment offers (HEC), you have likely been affected by Facebook’s new Special Ads Category rollout as of August 26, 2019. The aim of opting into a Special Ads Category is to eliminate and protect against discrimination in housing, employment and credit advertising. By … Continue reading Facebook: Special Ads Categories – Another Problematic Rollout

Consumers Demand that Brands Take Action Against Climate Change

According to Simmons Research, 61 percent of US adults believe that companies should help consumers become more environmentally responsible. 52 percent are more likely to purchase a product or service from a company that is environmentally friendly. These percentages have increased since the year prior and will likely continue to increase. Many brands including Unilever, … Continue reading Consumers Demand that Brands Take Action Against Climate Change

Data-Driven TV

TV is still the leading media platform of choice for consumers, but TV buying is being digitized and we will see more focus on data-driven TV in 2020 and beyond. Data-driven TV simply combines traditional TV buying and planning methods with the advances of digital TV. The emergence of viewing options like connected TV, addressable, … Continue reading Data-Driven TV

Google Analytics Launches Unified App and Web Analytics Tracking

As part of Google’s objective to help companies move toward a more cohesive measurement approach, they launched a new property type for beta testing in Google Analytics (GA) called App + Web. This property type allows marketers to combine data from their website and their mobile app in a single property, unifying metrics and dimensions … Continue reading Google Analytics Launches Unified App and Web Analytics Tracking