Google to prohibit demographic and zip code targeting for housing, employment, and credit ads

With mounting calls for companies to take action against systemic racism, Google has announced they are updating their advertising policies around housing, employment, and credit opportunities.  The new policy, which will roll out in the United States and Canada this year, will mean that employment, housing and credit advertisers will no longer be permitted to … Continue reading Google to prohibit demographic and zip code targeting for housing, employment, and credit ads

Facebook buys GIPHY

Electronic communication in 2020 is much more than words and endless acronyms. We have images, videos, emojis, animated GIFs and Bitmojis to help us creatively express ourselves. Facebook announced their purchase of GIPHY this month, which is a platform centered around the animated GIF. It allows users to find, use and create short, animated files … Continue reading Facebook buys GIPHY

Instagram Rolling out Call-to-Action Stickers for Gift Cards and Delivery

Advertisers can now use Instagram to promote gift card purchases and delivery in their Stories in an effort to support small businesses during the COVID-19 pandemic. Stickers are available from the sticker tray and advertisers can select to promote either gift card purchase or food orders. All gift card and food delivery transactions will be … Continue reading Instagram Rolling out Call-to-Action Stickers for Gift Cards and Delivery