2020 may have been a tough year for many, but for Spotify, it was a year to remember. Spotify is one of the leading streaming audio platforms in the US, and is comparable to Pandora Radio, Amazon Music, iHeartRadio and Apple Music. According to Edison Research, Americans are now spending nearly four hours per day … Continue reading Spotify’s 2020 Year In Review →

When the COVID pandemic started in early March, digital advertising was among the many industries that had to quickly shift strategy to stay afloat. With Google’s quick adaptations, the company was able to rebound and shocked the industry by driving in record ad revenue. Here is a look at the new features, policy changes and … Continue reading How COVID Has Changed Google Ads for Better and Worse in 2020 →

What’s the one topic that seemingly goes hand in hand when talking about marketing and 2021? That’s right: privacy (how did you know… were you in my head?!). Limiting Data Collection Is Nothing New Consumer privacy as it relates to marketing has been the topic of discussion for months, if not years, so many of … Continue reading Facebook’s Response to Apple® iOS 14 User Privacy and Data Use →

Google has launched a new search engine results page (SERP) containing a small, interactive icon that will reveal images featured on the ranking webpage. Although Google has not documented this new feature because it appears to be a test, we can assume they are trying to understand whether images will help users determine if a … Continue reading Google Testing Interactive Search Engine Results →

In October, Google announced the launch of a new version of their long-standing website measurement tool, Google Analytics 4. GA4 is a rebrand of the App + Web property, which launched in July 2019 and was created to allow businesses to measure activity across their mobile apps and websites seamlessly. App + Web properties combined … Continue reading Google Launches New(ish) Version of Analytics →

In a recent statement, Google announced that they will start promoting new recommendations for switching keywords to broad match for campaigns that are using Smart Bidding. Google claims that this strategy will “identify existing keywords that are likely to improve performance if you switch them to broad match.” Google uses the following example to describe … Continue reading Google Ads Will Start Encouraging Broad Match Keyword Suggestions as New Recommendations →

Facebook recently announced the $1 billion acquisition of Kustomer, an omnichannel CRM focused on customer service and support (deal subject to customary regulatory review). With the increase of shopping offerings for both brands and customers across Facebook (most recently Shops), there is a demand to improve the overall customer service experience. This is increasingly relevant … Continue reading Facebook Acquires Kustomer →

One of the most common measurement questions we get is around choosing a source of truth. When you have media running on several individual platforms, performance on websites captured in several dashboards and analytics tools, and conversion detail captured in CRM platforms or offline all together, the question can be daunting to answer. As marketers, … Continue reading Data All Around →

Nielsen will make a drastic change to its radio reporting beginning January 1, 2021. In the new year, Nielsen will only provide audio ratings to stations and agencies that subscribe to Nielsen measurement. In the past, if a station did not subscribe to Nielsen measurement, agencies and current station subscribers could still view all metrics. … Continue reading Nielsen’s Audio Ratings: Changes and Challenges →

Facebook was a little bit late in addressing the California Consumer Privacy Act (CCPA), which created confusion for many marketers on how to ensure they were covered. In July, Facebook automatically enabled Limited Data Use (LDU) across accounts. This meant that Facebook was automatically viewing all California residents as opting out of data collection. LDU … Continue reading CCPA and LDU: Is your Facebook pixel compliant? →