The Facebook Conversions API is designed as a response to the phasing out of third-party tracking during the next two years across leading browsers. While current browser and device defaults may block data, the Conversions API would forgo the pixel and pass data back through a client server to the ad platform to honor the … Continue reading Facebook’s Conversions API – What You Need to Know →

Over the past four to five years, internet privacy has been in the spotlight of both advertising industry and consumers alike. Since the General Data Protection Regulations (GDPR) were announced in 2016, and enacted in 2018, advertisers have been trying to get ahead of these changes to understand how their targeting and reporting will be … Continue reading Change in Privacy Landscape Forces Innovation: Google Analytics Alternatives →

It is rare to see something great be created all at once and left on its own to thrive. Perhaps a painting, as once it’s hung, we shouldn’t touch it – unless you’re a daVinci type and plan to pick away at a project over several decades, always searching for perfection. As marketers, we do … Continue reading A Flexible Measurement Approach – of Critical Importance During Atypical Times →

Google is now offering the Google Guarantee certification for a monthly fee, outside of Local Services ads. It’s positioned as an “upgraded profile” that will include a badge appearing on the profile, which may also appear in the Local Pack. The cost is $50 per month, subject to Google Guarantee’s normal eligibility rules, which include … Continue reading What does Google Guarantee badge mean for your business? →

As consumers continue to stay home and many businesses remain closed to the public, online interaction is at its peak. With consumers spending an increased amount of time online, this presents a great opportunity for brands to reach consumers in a new way. Fitness studios have been providing virtual workout classes, churches and religious services … Continue reading Virtual Events during COVID-19 →

Planning, buying and managing media during a political year is stressful! It is not realistic for all advertisers to wait until the political window has closed by pausing their media for two months. So it is important to know how the political window works, how it can affect your media buys and plan accordingly. The … Continue reading Manage Your Media during a Political Window →

Facebook recently announced that it will be launching a new voting information center, which will be the largest voting informational campaign in American history. This voting information center will provide Americans accurate information on voting, tools they need to register and give them a voice. The goal is to help register 4 million voters this … Continue reading Facebook Launching Voting Information Center →

With mounting calls for companies to take action against systemic racism, Google has announced they are updating their advertising policies around housing, employment, and credit opportunities.  The new policy, which will roll out in the United States and Canada this year, will mean that employment, housing and credit advertisers will no longer be permitted to … Continue reading Google to prohibit demographic and zip code targeting for housing, employment, and credit ads →

Due to lockdowns across the country, media consumption is at an all-time high. The latest MRI/Simmons report asked, “If you’re spending more time at home which of the following, if any, are/have you been doing to fill your time?” Highest on the list is TV viewing across different formats, followed by social media activity. As … Continue reading Three Things Advertisers Should Do because of COVID-19 →

Last week, Instagram announced new features in an effort to help curb bullying and trolling within the platform. Instagram’s goal is to lead the industry in the fight against bullying; they continue to create and share their Community Standards Enforcement Report, which tracks their progress in keeping their platform as safe as possible. Based on … Continue reading Instagram’s New Anti-Bullying Features →