Both television and digital media spends are estimated to hold approximately a 38% market share in total media ad spending in 2016. It is estimated that the shift in funding for digital comes from print and TV. It is difficult to estimate how much, but the huge decline in magazine and newspaper ad spending shows … Continue reading TV and Digital in Dead Heat for U.S. Media Dollars →

Websites may want to think twice before disrupting their visitors’ mobile experience with pop-up or interstitial ads. Google is warning of a crackdown on “intrusive” advertising by applying organic ranking penalties to search results come January. Web pages showing pop-up ads, either immediately or while the user is scrolling the page, will notice lower rankings … Continue reading Google Warns of Penalties Against Mobile Pop-up Ads →

The media and analytics teams are working to integrate Lotame as our Data Management Platform, or DMP. Lotame will allow us to collect our clients’ audience data from sources such as websites, search, mobile apps, CRM data, point-of-sale data, and social data. Lotame allows us to purchase access to third-party data to allow us to … Continue reading Media and Analytics Onboards Lotame as Marcus Thomas’ DMP →