At Marcus Thomas LLC, we hold a session during our weekly staff meeting called “I Wish I’d Done That.” For those of you not part of our staff meeting, I wanted to bring that experience to our blog to share with you. “I Wish I’d Done That” is something we at the agency have seen … Continue reading I Wish I’d Done That →

Make sure you don’t lose track of where your customers are located. Store traffic solutions are growing in popularity as an option to support sales and retail marketing, with an ever-growing number of options in multiple media channels that allow for store traffic measurement and attribution reporting. Based on research made by Google/Kantar in 2021, … Continue reading Get your customers closer to your product, wherever they are, with store location tactics. →

Jokes have been made for years on whether Google is actually going to be getting rid of third-party cookies on Chrome browsers. Google announced this news back in 2020 but kept pushing back the actual date of execution, causing advertisers and brands alike to be on somewhat of an emotional roller coaster.   It seems, though, … Continue reading The Time Has Come – Google Is Disabling Cookies in 2024 →

With advances happening daily in the AI space and data analytics improving, programmatic advertising has grown increasingly sophisticated, enabling much more personalized ads that have improved the return for advertisers and brands across the industry. According to eMarketer, in 2022, ads bought programmatically accounted for 84% of global digital advertising spending, and the share is forecast … Continue reading The Future of Programmatic →

In recent months, Hollywood has been experiencing an unprecedented event not often seen in the industry, a dual strike from both the Writers Guild of America (WGA) and the Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA). These strikes have essentially shut down the majority of TV and film productions. Why … Continue reading Hollywood Strike’s Effect on Broadcast →

Phrases such as “sustainably scopes” and “carbon emission optimizations” are now entering the digital advertising conversation, shattering the idea that digital advertising is just in the cloud with no physical impact. Anne Coghlan, Chief Operations Officer of Scope3, a carbon emission measurement firm that works with digital media players like Insider, Vox Media, and DoubleVerify, … Continue reading Will CO2 Emissions Become an Additional Campaign Metric in Digital Advertising? →

Today, staying relevant and resonating with your target audience is key to the success of an advertising campaign. How can you achieve this connection in today’s crowded digital landscape? Enter contextual advertising, where savvy marketers can harness the power of content. The strategy behind contextual advertising revolves around going beyond the traditional demo-based approach and … Continue reading Contextual Advertising →

The only tried-and-true method of being at the top of search is through leveraging SEO and SEM strategies. By combining SEO and SEM, you can reach a wider audience and generate more leads and sales. Here, we will discuss the importance of understanding how SEO and SEM work together for a successful search strategy and … Continue reading How Do SEO and SEM Work Together? →

Move over viewability, a new ad metric is in town, and it’s called attention. There’s been an industrywide push for measurements that tell us if someone had the opportunity to absorb an ad’s message and we’re calling that measurement attention. Establishing attention as a metric will show how engaged a consumer was and how they … Continue reading Want to drive better business outcomes, then start measuring attention. →

After two complicated years due to the COVID-19 lockdown, programmatic digital out-of-home (DOOH) ad spend continues its steady growth, showing a 6.53% growth in ad investment in 2023. The continued growth in availability and increased capabilities to buy ads programmatically has made DOOH a great choice for location-based media tactics. This growth has encouraged big … Continue reading Programmatic DOOH advertisements continue to grow in 2023 →