Earlier this month, Reddit released their 2019 Year in Review, which reported a 30% increase in monthly active users (MAU) from 2018. Reddit now claims 430 million MAU, which surpasses Twitter (321 million) and Pinterest (322 million).

Reddit consistently ranks in the top 10 most visited websites in the U.S., and their MAU continues to grow faster than every other major platform, aside from Facebook. Reddit monthly comments have grown 37% YoY and monthly view count has grown 53% YoY. Based on these stats, Reddit is quickly becoming a critical social platform, with its human-moderated approach holding more influence with users.

What does this mean for advertisers? It means it’s probably time to pay more attention to Reddit when it comes to allocating paid social dollars. In addition to MAU growth, Reddit has spent the last year overhauling their ad offerings and platform. They teamed up with Oracle Data Cloud to integrate its Contextual Intelligence technology which gives advertisers brand safety controls for managing user-generated content in real time. Additionally, Reddit gives advertisers the ability to disable comments on ads if there is any concern about trolling.

While Reddit may not have been a good fit for your business in previous years, with the changes they’ve made to both their ad offerings and platform, plus the continued growth and diversification of their users, it may be worth a second look when making your 2020 plans.