Will advertisers soon be able to use emojis in their search ad titles? After Google users recently spotted an emoji being used in the headline of a German automobile ad, some are speculating that a global rollout may be imminent. So, if smiley faces and peace signs are the future of search engine marketing, what impact will this have on advertisers?

The ability to get more creative with text-based ads could be a popular draw for advertisers wishing that search ads had the attention-grabbing quality of Facebook Ads. And with more enticing and creative ads, click-through rates would likely improve – at least, in theory.

If search queries can be conducted on Google using only emojis, and if emojis can be used in the titles of organic results; then why shouldn’t paid search advertisers be able to use them in their ad copy?  We’ll wait on confirmation from Google as to whether or not emojis are the future of search engine marketing, but for now, I give emojis in search ads a big ??.