We all know what influencers are. The younger generations love to have influencers help them make purchase decisions. But you may be asking yourself, “What in the world is a Granfluncer?”

Enter the super-cool senior citizens, the Granfluencers, and people are 100% here for it.

I mean, what is more lovable than “Nana” sharing her wealth of knowledge all while dancing away to the latest TikTok trend? Not to mention, who wouldn’t trust what a sweet, little grandma recommends – I mean, they have seen a lot over the years, so they know.

Granfluencers add elements of wisdom and life experiences to any brand’s image. Millennials came up in the age of self-branding, whereas the Boomers of the world find social media new. Because it’s new, the authenticity of the content is there.

I think the senior citizen content creators will be here to stay, and we will only see an increase from them in 2024. They are making a more inclusive and definitely more entertaining social space for brands and everyone else.