Sick of manually A/B testing ad copy in your search accounts? Google has rolled out a new beta called responsive search ads that will eliminate the need for manual ad copy testing.

Responsive search ads allow you to set up one text ad with multiple headlines and descriptions that Google will dynamically swap out in order to see which ads perform the best over time. It will also learn which combinations are the most relevant for different search queries. These ads are different than expanded text ads because they can show more content – up to three headlines. Responsive search ads permit you to have up to 15 headlines and four descriptions available for ad delivery. Google suggests to keep the following in mind for responsive search ads:

• Your ads may show up to three headlines and two descriptions
•  Headlines and descriptions can be shown in any order, so you will want to make sure that the various combinations make sense
• Be sure that you include one of your keywords in at least one headline so Google can match your ad to potential search queries
• The more headlines and descriptions you enter, the more chances Google has to closely match your ads to search queries

This new ad format will allow advertisers to test ad copy and gain insights in a shorter amount of time than using multiple rounds of manual A/B testing. It also allows your ads to take up more space on the SERP, as you are able to show more headlines; description character limits for these ads have been increased to 90 characters.

Responsive search ads will be a great thing to test, so you will want to reach out to your Google rep to learn more about how to utilize this beta!