YouTube is helping advertisers take their video assets and create multiple versions quickly while maintaining their professional quality. With Director Mix, advertisers will be able to work with YouTube to have their video assets redone into multiple variations to suit all of their audiences – while only needing to provide one video.

They’re able to do this by taking the base pieces of the creative, such as backgrounds, voice-overs, copy, etc., and reconfiguring them to fit each of the advertiser’s target audiences with relevant ads. This will really be a huge help for smaller advertisers, especially those who haven’t been able to produce the creative variations that larger advertisers can. This opens up the ability to better tailor ads to advertisers target markets, and helps increase their competitiveness in an already tough area of advertising.

Not only will this alleviate the burden on advertisers to create multiple pieces of creative for different audience segments, but it will also greatly benefit the consumers who should be more responsive to ads that are custom-tailored to their interests. In today’s advertising world, having the ability to better tailor your ads to the right audience segments can mean the difference between having an ad that resonates with the target audience and turning off customers from your product. YouTube’s Director Mix is here to help bring personalized video ads to all advertisers, and consumers should be just as excited as the advertisers are about it.