Google continues to lead the charge in updating their platform to HTML5, replacing the legacy plugin Flash. Google has been phasing out Flash on their browsers and advertising platforms since 2016, but a new change is targeting video ads and players on their network. As of April 3, users of DCM are no longer able … Continue reading Google Transitions to HTML5 for Video Ads →

Will advertisers soon be able to use emojis in their search ad titles? After Google users recently spotted an emoji being used in the headline of a German automobile ad, some are speculating that a global rollout may be imminent. So, if smiley faces and peace signs are the future of search engine marketing, what … Continue reading Using Emojis in Paid Search Ads →

The secret to successful Facebook Ads is simple. ABT. Always Be Testing. Facebook has incredible insights and targeting, but ads can still be costly if you do not test ways to optimize your campaign. You can significantly improve performance by simply tackling the design of your ads. Here is how to create ads that will … Continue reading How to Create Facebook Ads That Drive Sales →

In the ever-evolving world of social media, platforms are constantly rolling out new features to stay ahead of their competition. If platforms do not evolve, they can expect to be the next name added to the extinction list. Platforms like Facebook, Instagram and Snapchat stand out as most popular. Whether following an influencer or a … Continue reading Instagram to Roll out Appointment →

It’s been said “video killed the radio star.” Yes, today’s radio has to share the limelight with the heavy hitters that are television and digital. Yet, it still maintains a valuable place in the media mix – especially since it’s a great branding tactic. While there has been decline in audience for newspapers, magazines and … Continue reading Radio Remains Relevant →

Programmatic audio is here to stay. It has picked up steam in the last year, and now may be a great time to try out your programmatic audio buys if you have not already done so. Spotify seemed to be the first large programmatic offering to try to expand their offering within the RTB market. … Continue reading Programmatic Audio: Should You Test It? →

New capabilities of Wi-Fi are constantly being created. For example, new “smart” devices have started appearing in the last couple of years that fall under the Internet of Things (IoT) category. Some of these devices have already begun to be adopted into homes, like smart thermostats. However, one industry that IoT could greatly benefit would … Continue reading The Connected Road Ahead →

Further Ad Customization Through IF Functions Google ad customizers are used to dynamically tailor your ad text to serve hyper-specialized, real-time ads to potential customers.  Using ad customizers, advertisers can create a single text ad that creates multiple variations of itself and serves its most relevant version based on factors around the search that has … Continue reading Recent Search Innovations Have Some Thrilled, Some Leary →

In today’s culture, new digital technologies are constantly being rolled out to the masses. With each new development, consumers race to incorporate these technologies into their lives. Presently, the bright and shiny object that consumers are looking to get their hands on seems to be voice-first technology. Throughout the last year, voice-first technology has grown … Continue reading The Rise of Voice-First Technology →

If you’ve ever ran a Facebook video campaign, you know it is a challenge. You have 3 seconds to grab attention with a video that starts playing with no sound as people are scrolling through their News Feed. Often times, completion rates are low and it becomes hard to justify those ad dollars to executives. … Continue reading Big Changes Are Coming for Facebook Video →