On July 6, 2016, the first augmented reality mobile gaming app, Pokémon GO, was released. Everywhere you looked, people of all ages were roaming around, scanning landscapes through their mobile device to capture their Pokémon. After seeing the engagement and awareness this game created, many companies soon followed suit with this augmented reality trend. Augmented … Continue reading Augmented Reality Is Making A Mark In Advertising →

Within the programmatic industry, higher standards of viewability have been on the rise. For those questioning what viewability means within the programmatic space, it is defined as 50% of an ad that is visible for at least 1 second. This is just the minimum standard defined by the Media Rating Council (MRC). This push towards … Continue reading With Increased Viewability Standards What Happens to Scale in Programmatic Advertising? →

Finding where to place your ads within the Facebook marketplace can be overwhelming. Where and when an ad is served on Facebook can be crucial to the success of your campaign. So, how do you determine which placements to buy? Most of us start by testing link ads, but shy away from ever checking the … Continue reading Is Facebook Audience Network Improving Brand Safety Concerns? →

Snapchat might be the app that every Millennial needs right now, but it is still paving its way as an advertising platform. While Snapchat has been notorious for not providing enough data to brands, it has been making changes in the right direction. Advertisers often question whether their video ads will have the engagement level … Continue reading Snapchat is Combatting Its Lack of Data →

One of the most often ignored elements of paid search advertising is the ad copy. While you’re continually optimizing campaign, ad group and keyword performance, ad copy can easily be forgotten. However, your ad copy can be the area that improves your advertising efficiency to the greatest extent. So if you’re looking to increase conversions … Continue reading Enhance Your Paid Search Ad Copy with These Four Tips →

With just about 50% of digital ad dollars and 20% of all media dollars spent, the Facebook and Google duopoly is nothing to scoff at. However, there may be a new rival coming to the table to win back more of the media budget. An ad-tech consortium comprised of companies like AppNexus, MediaMath, LiveRamp, Index … Continue reading Programmatic Pushes Toward “People-Based Marketing” →

To say that mobile has taken over the world sounds like a hyperbolic statement, but is true none-the-less. While ownership of mobile devices has grown, so has time spent on devices according to eMarketer. It’s reported that “U.S. adults spend 12 hours and 7 minutes a day consuming media.” Initially, this may seem surprising that … Continue reading Surprise, Surprise. Mobile Usage Continues Its Growth →

Google has announced the creation of a new ad blocker for the Chrome browser. What does that mean for you? Considering that 50% of mobile and PC users utilize Chrome, there could be wide-sweeping effects. Google will target video ads that auto-play with sound, interstitial/pop-up ads, countdown pop-up ads and any other ads that may … Continue reading Google Teases New Ad Blocker for Chrome →

Back in 2013, Google stated that fifteen percent of searches made on a daily basis are completely unique, never-before-made, brand-new searches. It was hard to believe then, but even harder to believe now. With trillions of searches processed every year, how could such a large percentage be new to Google? But Google recently reaffirmed that … Continue reading Fifteen Percent of Google Searches are Brand New →

It is no secret that Twitter has struggled to maintain its popularity over the years. The platform’s innovations have paled in comparison to those of Facebook, Instagram and Snapchat.  This has not gone unnoticed by its users or its investors. While Twitter maintains more daily active users (328 million) than Snapchat (158 million), users and … Continue reading Twitter to Release In-Stream Video Ads →