There has been an explosion in the popularity of podcasts. What is so unique about this mass media? It’s easily accessible with a connection to internet or mobile data, and there’s a vast number of topics available. Interested in comedy? There are so many to choose from! Interested in comedy pertaining to a certain sitcom? … Continue reading Podcast Advertising →

How is this golden age of streaming TV being measured? With cord-cutting and binge-watching, few people are tuning in live anymore. A few data providers have pioneered methods to measure this new form of TV viewing. It’s become a widespread adoption for TV shows to have hashtags in the corner of the TV. Remarkably, some … Continue reading TV Ratings Serialized – Part 2 →

Over the past few years, search volume for local queries using the qualifiers “near me” or “nearby” has grown at a rapid rate. Whether we were looking for a restaurant, a pharmacy or a coffee shop, modifying our search to give us the nearest location seemed natural to get the most relevant results. But as … Continue reading Local Search Continues to Evolve →

With the rising concern surrounding nonviewable impressions, bot fraud and brand safety, brands are attempting to find new ways to engage with their audiences. Native advertising continues to be an increasingly popular tactic that brands are implementing as a major part of their overall digital media plan. Native ads allow for a more authentic and … Continue reading The Obstacles Facing Native Advertising →

Our goal as marketers is and should always be to do a better job with delivering our messages to the right person at the right time. This means not to serve ads to people who already bought the product we are offering, not to serve someone the same ad on every Hulu commercial break, and … Continue reading Finding Your Frequency in the Programmatic Age →

Facebook is a great tool for advertisers to reach their consumers at any stage of the sales journey. Through Facebook, you can not only target first-time visitors, but also remarket to consumers who have already engaged with your brand. Here are some tips to make full use of Facebook’s capabilities:     1. Prospecting Facebook … Continue reading How to Build Facebook Audiences →

Most brands are unlikely to convert shoppers at the very first touchpoint.  In fact, AdRoll reported that “generally only 2% of shoppers convert on the first visit to an online store.” The other 98% of shoppers need some nurturing and multiple brand interactions before making a purchase. So how does an advertiser ensure that they are … Continue reading A Custom Search Experience for YouTube Viewers →

Facebook’s aggressive approach to get people to download Messenger in 2011 left many irritated. Even though the access requirements for the app raised many questions, Messenger has grown to 1.2 billion users. It is not surprising that Facebook now wants to put ads in front of those users. Facebook Messenger will be rolling out a … Continue reading Will Facebook Messenger Ads Work? →

In the MediaRadar 2016 Consumer Advertising Report, we see that native is on the rise with a 74% YoY increase in advertisers, while programmatic has taken a dip and is down 12% YoY. There are a couple reasons for this, and they may be shaping how programmatic will need to change in the coming years. … Continue reading Native on the Rise while Programmatic Slips →

The beginning of the millennium saw the growth of DVR usage in homes. The years 2006-2007 brought Apple TV® and Netflix switched from DVDs to streaming. Hulu jumped on the streaming bandwagon in 2008. Around 2012 is when the cable companies began to feel the pains of cable-cutting due to streaming, which has continued to … Continue reading TV Ratings Serialized – Part 1 →