Facebook ads have always been kind of a black box. Advertisers can boost posts that are published on a Facebook Page, but the other ads are known as dark posts. This means there is no way to see another advertiser’s Facebook ad unless you happen to be targeted by that ad within your own News … Continue reading Facebook Dark Posts: Soon to Be Revealed →

With the 2018 PyeongChang Winter Olympics set to air on February 7, NBC has announced its plans to livestream 1,800 hours of sports and event coverage through NBCOlympics.com and the NBC sports app. Not only will NBC be streaming the 15 sports and 102 medal events, but they will also be airing news recaps, athlete … Continue reading Connected TV to Play a Large Role in 2018 Winter Olympics →

IAB made an announcement that the specs for video would be changing. While VPAID (Video Player-Ad Interface Definition) was an answer when it came to rich media, it was learned that this particular tag had a lot of downfalls. There were some restrictions when it came to devices such as mobile. Despite so much mobile … Continue reading VPAID is Out, VPAID-i is In →

Like most people, I check my phone when I get up. In the early morning while getting ready, my phone continuously updates me with travel times so that I can leave at the optimal time. Besides being a blend of helpful and convenient (or perhaps invasive), this is one example of artificial intelligence (AI) that … Continue reading FYI on AI →

Facebook announced that they have disabled targeting around “self-reported” segments, including religion, employer and education segments, in which users can identify themselves without verification. This is a huge segment exclusion, especially for B2B advertisers. With this exclusion, advertisers may begin to see less-efficient metrics, including click-through-rates, cost-per-click, etc., due to fewer hyper targeted variations. How … Continue reading Facebook Restricts Self-Reported User Information from Targeting →

Have you ever seen a great Snap of a restaurant you want to visit? Well now, Snapchat’s new Context Cards give users a way to search for more information from a Snap. If you swipe up on the image, you can see more details about the geofilter with content collected from TripAdvisor, Foursquare, Michelin and … Continue reading What do Snapchat’s new Context Cards really mean? →

As streaming video services, such as Netflix and Amazon Prime, continue to rise in popularity, more and more consumers shift away from their traditional TV consumption. In 2017, 22 million U.S. adults are expected to cancel their cable or satellite TV subscriptions. This shift from traditional television consumption is expected to continue Year over Year. … Continue reading Live Streaming Sports to Move to Social Platforms →

Facebook recently announced the merger of two self-service ad-buying tools, Power Editor and Ads Manager. The new platform, which will keep the name Ads Manager, will have the efficiencies of each separate tool, but in one single place. For those self-service ad buyers, this is good news. One key difference is in campaign creation, which … Continue reading Facebook’s Ads Manager and Power Editor Merge →

YouTube is helping advertisers take their video assets and create multiple versions quickly while maintaining their professional quality. With Director Mix, advertisers will be able to work with YouTube to have their video assets redone into multiple variations to suit all of their audiences – while only needing to provide one video. They’re able to … Continue reading Create Multiple Video Ads From One Asset with YouTube’s Director Mix →

With so many options, so many brands and so many products to choose from, decision making gets tough. How do we even begin to decide? No one wants to make the wrong choice. So naturally, what do we do? We seek advice from others. And as search data has shown, it turns out, no decision … Continue reading No Decision Is Too Small for Online Research →