Being a kid of the 80s and 90s, it is fascinating to watch my son consume technology and media these days. Just as it was for my parents watching me, I am sure. He is a pretty tech-savvy kid. He can work his way around an iPad® better than some adults I know. He knows … Continue reading How Technology is Changing the Gen Z Group →

Fake news. Political influence. Hateful messaging. Facebook has been in a negative spotlight for many topics that have changed the overall experience of the social network. It’s not surprising that Facebook has decided to change its algorithm to emphasize more meaningful interactions. After all, that has always been a main purpose of the platform. Signals … Continue reading How Will the 2018 Facebook Algorithm Affect You? →

As digital marketers, we are always asking ourselves, “How can I make a bigger impact, faster?” One way to do this within the search realm is by implementing automated bid strategies in Google, called Smart Bidding. Smart Bidding involves automated bid strategies that use machine learning in order to optimize based on a business goal; … Continue reading How to Choose the Right Smart Bidding Strategy →

Instagram is finding more ways to connect to the consumer through ecommerce. Recently, Instagram launched a new shopping-enabled ad unit. This new ad format contains a video and/or a carousel showcasing brands’ individual products. Brands have the opportunity to showcase three product photos on this ad format. Consumers can then tap on the products to … Continue reading Instagram – Moving Further into the Ecommerce Space →

YouTube TV has been quick about adding markets. Launching last April with only five markets, YouTube TV is now available in the top 100 markets, extending its reach to over 85% of U.S. households. Their increased market list, along with their base package of 50+ channels, have helped propel YouTube TV to one of the … Continue reading YouTube TV is Quickly Becoming an Appealing Option in the Cord-cutting Movement →

Google is helping advertisers target potential customers who are online shopping near their physical store locations by using local inventory ads. Local inventory ads help turn searches into store visits by featuring your products and store information to users who are shopping nearby, showing them what’s available in your store in near real time. Advertisers … Continue reading Bring More Foot Traffic to Your Business with Google Shopping →

The programmatic industry has been trying to clean up its act for quite some time. However, this year seems to have been the year when it really made some big steps forward. The Trade Desk, one of the larger programmatic technology companies, has made some big pushes toward a cleaner programmatic environment. The two biggest … Continue reading The Trade Desk Pushes Toward a Cleaner and More Transparent Programmatic Environment →

In September, Whatsapp gave businesses verified profiles. Now, it’s taking the next step by allowing brands to connect their Facebook ads to the messenger app. Businesses can choose a Whatsapp Messenger call to action that will link directly to their Whatsapp account from a boosted organic Page post. The option will not yet be available … Continue reading Facebook Ads Can Now Be Linked to Whatsapp →

When news became available online, the demise of televised news was thought to be arriving. When it was still around on during the birth of mobile phones and streaming video, it was estimated that the end was even closer. It’s almost 2018 and local news is still a significant program. In fact, it’s predicted to … Continue reading Relevancy of Local TV News →

Google’s latest (and in my humble opinion, definitely greatest – at least for ecommerce PPCers) extension is the new promotion extension. It allows you to keep your promotions updated without having to create new ad copy for each offer. Not only does it make it easier to showcase promotions, but these extensions also make your … Continue reading Adwords Promotion Extensions →