May 2018 marks the last diary measurement by Nielsen. This is truly an end of an era, but media buyers everywhere aren’t mourning. Nope. They’re celebrating! Nielsen has phased out diary book measurement that in the past has occurred only during the Sweeps months of February, May, July and November. They are now fully shifting … Continue reading Happy Dance: Saying Goodbye to the Nielsen Diary →

Sick of manually A/B testing ad copy in your search accounts? Google has rolled out a new beta called responsive search ads that will eliminate the need for manual ad copy testing. Responsive search ads allow you to set up one text ad with multiple headlines and descriptions that Google will dynamically swap out in … Continue reading Google’s New Ad Format: Responsive Search Ads →

The General Data Protection Regulation (GDPR) in the EU has arrived and it’s giving more control to users on how companies handle their personally identifiable information (PII). On the eve of GDPR launch, nearly two-thirds of Americans responded that they have ignored, opted out immediately or put their consent off until later, according to a … Continue reading GDPR Is Here, So What’s Next? →

Google has (finally) launched a beta, called Reach Planner, that is a new planning tool for video campaigns. Until now, it has been nearly impossible to forecast what a video campaign on YouTube or other video partners on the Google Display Network would spend, how many users it would reach, and how frequently it would … Continue reading Reach Planner – The New AdWords Tool →

Summer internship season is nearly upon us, when talented students and recent grads hop aboard to bring our team fresh ideas, new perspectives and youthful lenses to all of the work we do. As an agency veteran of twenty-something years, I’ve seen hundreds (yes – hundreds) of interns from various schools make their indelible marks … Continue reading Making the Most of Internship Season for Interns and Their Employers →

An article in The New York Times recently discussed the consequences of having digital assistants like Google Home and Alexa in the home. What can these devices actually hear and what are Amazon and Google planning in the future for these devices? Right now, these devices are activated by either pushing a button or saying … Continue reading Hey, Google, Are You Listening? →

Facebook has been constantly in the news – between the Cambridge Analytica scandal, Zuckerberg’s testimony and March’s rumors that Facebook unfairly priced Facebook Ads favoring one 2016 presidential candidate over another. While privacy watchdogs monitor Facebook’s every move, advertisers and brands are calling for more transparency around several key areas: 1. Fairness: Questions such as, … Continue reading Facebook’s Transparency Issues for Advertisers →

Consumers prefer to complete their entire shopping journey on mobile devices. Beginning with research and ending in purchase, consumers want one seamless mobile shopping experience. Some will argue against this because, it’s true; desktop traffic still does generate more conversions than mobile. But that’s not because consumers don’t want to shop on mobile. It is … Continue reading Consumers Demand Frictionless Mobile Experience →

Weather-triggered ads allow you to serve impressions based on specified weather events, such as temperature, overcast, wind, rain, etc., within The Trade Desk. This feature, which is currently only available for the U.S., has been an option in The Trade Desk within the Data Management Platform. When building these out as an Audience Segment, it’s … Continue reading How-To: Weather-Triggered Ads in The Trade Desk →

In January, YouTube announced changes to the eligibility requirements for the YouTube Partner Program (YPP) – a program that allows creators to monetize their uploaded content on the platform. The new threshold will require a channel to obtain 1,000 subscribers and 4,000 watch hours during the previous 12 months. If your channel was previously approved … Continue reading YouTube Brand Safety Efforts: Partner Program Limits Get Tighter →