Many banks and retailers are now tracking consumers’ physical movements on their website and apps by the way they type, scroll and press on a phone screen or keyboard. These movements can be as unique as a fingerprint or facial feature and are being used to decrease fraud via automated attacks and suspicious transactions. Some … Continue reading You’re not My Type (or Swipe or Tap) →

By the end of this summer, you’ll be able to try out and buy items straight from your Facebook app. The social media giant recently announced that, in addition to their existing Augmented Reality (AR) product experiences in Messenger, they are rolling out new AR commerce advertisements in the News Feed. AR allows consumers to … Continue reading Facebook Tests AR Ads in the News Feed →

YouTube is strictly an awareness play, right? Wrong! Meet TrueView for Action ads. These YouTube ads can drive clicks directly from the video. Users are no longer simply watching YouTube videos for entertainment; they are increasingly watching for information and education. With that being said, this new ad type could not come at a better … Continue reading Drive Leads and Conversions Using TrueView for Action Ads →

According to a recent study done by GfK, “TV and the Cordless Americans,” Cord Cutters and Cord Nevers are two different audiences and should not be viewed similarly when planning and buying media. However, both audiences should be considered if you’re aiming to reach Millennials, specifically males, as 34% of 18- to 34-year olds fall … Continue reading Cord Evolution Study – Cord Cutters vs. Cord Nevers →

Rumor has it that Walmart will enter the subscription video competition during the fourth quarter of this year. In 2010, Walmart acquired Vudu, the free service that offers movie and TV viewing for purchase or rent. Vudu is available with PlayStation®3 and PlayStation®4, Xbox 360®, Xbox One, iPad®, Android TV, Apple TV®, Chromecast and smartphones … Continue reading Walmart Eyes Q4 Launch of Vudu-Branded Service →

As of late, it appears there are changes to platforms every single time you log in. Whether it be changes to data policies, changes to feed algorithms, or even functionality adjustments, there is always something new. So, how does an advertiser plan against such an everchanging environment? The key is to remain nimble. The ability … Continue reading Remaining Nimble in 2018 →

In case you were not aware – GDPR has taken effect in Europe – this is huge for anyone in the marketing and advertising field. This is a good for people to know that are not heavily advertising globally, but really does not affect you or your company 100% just yet. Unless you do business … Continue reading General Data Protection Regulation (GDPR) is in Full Effect in Europe – but what about in California? →

Apple, Netflix, Amazon, Hulu, HBO and the list continues. There has been an increasing number of users cutting the cord for pay-TV services and moving on to streaming services in recent years. Consumers are expected to spend $13 billion on video-streaming subscription services in 2018 – 39% more than in 2017, according to the Consumer … Continue reading The Rise of Streaming Services →

Does anyone else experience indecision and anxiety while simply trying to decide where to go out to eat? It’s such a routine decision. Most of us go out to eat at least a couple times a week. It used to be as simple as choosing a familiar location, agreeing to a time and then boom … Continue reading Upfront Research Removing Consumer Remorse →

If you’re a big fish, Amazon has been negotiating with several large companies to get their products on their system. Procter & Gamble, Clorox® and Colgate seem to be in already, but these hush-hush sponsorship deals are hard to come by, especially for 99.9% of advertisers. Related products is the angle that Amazon is leveraging … Continue reading “Alexa, how do I get my clients products advertised with you?” No response. Fear not. We’ll shed some light here. →