Doesn’t it seem like Facebook (and all social platforms, really) change their algorithms and update their policies every day? It can be hard to keep up with the latest and know what’s possible for your brand – including targeting capabilities, content strategies and audience building. Facebook used to be a place where direct-to-consumer (DTC) brands … Continue reading Peace out Facebook, with love from DTC brands. →

Shopping through social platforms has become a very focused strategy among the big players in the space. Snapchat is now stepping up to the plate in a new partnership with Amazon. Imagine seeing something you like and wondering, “Where can I buy this?” You can now use Snapchat’s camera to scan an object, which will … Continue reading Snap ’n Shop: Snapchat Stepping Up to the Shopping Space →

Facebook Instant Forms, formerly known as Lead Forms, allow you to collect your audience’s information – such as emails and phone numbers – by filling out a form while they’re scrolling through their News Feed. Previously, the forms were offered as lead generation ads, optimized toward people who were likely to fill out the form. … Continue reading Facebook Instant Forms Now Available for Additional Objectives →

I want to update everyone on a blog post from June; in case you missed it or just want to catch up, you can find it here. On June 28, 2018, California Governor Jerry Brown signed into law the California Consumer Privacy Act of 2018. This law will go into effect in 2020. What does … Continue reading California Consumer Privacy Act of 2018 – It Is Real and It Passed →

As consumers have become hyperconnected across multiple devices, tech companies have been challenged with communicating and engaging consumers across multiple channels and devices. So, how do they do it? MarTech Today put it best: “Success lies in creating personalized experiences and delivering them in an authentic manner – spanning marketing, sales and customer service – … Continue reading AI and Hyper-Personalization →

CRC’s E-commerce Summit’s attendees were 99% brand marketers on the client side with little to no agency folks barring a couple of presenters (they stated this stat in the opening keynote). As an agency media guy, this becomes interesting and a bit threatening when taking into account the heavy discussions and multitude of sessions centered … Continue reading My Top-3 Paid Media Key-takeaways from CRC’s E-Commerce Summit →

In this day and age, it’s easy for any savvy social media user to succumb to “Instagram envy.” We all know that pang of jealousy when we see our friends or favorite influencers sporting the latest and greatest fashion trends. Seeing these posts repeatedly, and from people whose lives look desirable, can shift a user’s … Continue reading New Instagram Shopping Tools →

Facebook averages more than 3 billion video views per day. We know that video is growing, but the metrics aren’t always clear on how well a video campaign is performing. This is why Facebook has recently made some changes to help improve measurement. Facebook has shown us how quickly people begin to stop watching a … Continue reading Understanding Facebook Video Metrics →

When Pinterest Lens first came on the scene back in 2017, it was the latest step in Pinterest’s transformation from a social network to a visual search tool. According to Pinterest, its Lens “lets you use the camera in your Pinterest app to discover ideas inspired by objects you see out in the real world.” … Continue reading The Evolution of the Pinterest Lens →

Terrestrial radio is the highest reaching media platform. According to Nielsen, in Q1 2018, radio reached 92% of Adults 18+ in the U.S. each week. Radio has long been known as the mobile medium, reaching people at home, at work, in cars – basically anywhere. Radio has always been a cost-effective major medium that efficiently … Continue reading The Power and Evolution of Audio →