In the age of social media, why are advertisers still willing to drop a huge chunk of change on a Super Bowl spot? As of 2018, a 30-second Super Bowl ad could cost as much as $5 million. While network TV ratings are struggling, the NFL championship remains the best way to reach as many … Continue reading Is Advertising during the Super Bowl Worth It? →

From Google Webmaster Blog Google continues to enhance search results for its consumers with more information served in various formats to ensure any given query is answered as quickly as possible. Consumers will come to Google to seek out information surrounding a wide variety of topics. Google had introduced Quick Answers to better serve consumers … Continue reading Google’s Results for Questions and Answers Pages →

Instagram is a visual-first platform – so much so that consumers have coined a new adjective to describe content uploaded to the platform. “Grammable” is an Instagram-specific term defined as “used to describe something that’s worthy of being photographed and posted online via the Instagram photo-sharing application.” Visual merchandising is not a new concept – … Continue reading Stay Grammable →

With the end of every year comes a “what to watch for” post – this is mine. As 2018 ends, let’s review some marketing and advertising trends to watch for in 2019. 2019 – Can you believe it! According to Kantar’s recently released media landscape predictions, advanced analytics and Artificial Intelligence will play a big … Continue reading Marketing and Advertising Trends to Watch for in 2019 →

Facebook’s answer to YouTube, called Watch, launched in August 2017. However, it was a challenge at first for the company to monetize the site, because they had limited the number of Pages that could run ads to high-profile publishers, TV networks and celebrities. This changed in August of this year when Facebook allowed more Pages … Continue reading Is Facebook Watch the New YouTube? →

Facebook may have phased out Atlas for ad serving, but Atlas’ measurement capabilities have been transitioning into Business Manager. Most recently, Facebook introduced a new measurement tool for attribution to help advertisers better understand the customer journey. The free tool utilizes the Facebook pixel to report on performance from Facebook’s family of apps, as well … Continue reading Facebook’s New Attribution Solution →

There has been plenty of buzz in the programmatic industry these last few years on algorithms, artificial intelligence and machine learning. It can be a little overwhelming to hear these buzzwords everywhere you turn. What does it really mean for your everyday, though? In a matter of minutes, machine learning can do the heavy lifting … Continue reading Man vs. Machine →

Throw away the traditional marketing funnel. Long gone are the days of linear marketing paths taking your customer from awareness to consideration to purchase. Today’s consumers are creating their own paths through unique and unpredictable moments on their devices. No two customer journeys look the same. Each Is unique. Even under the same category, the … Continue reading The Path to Purchase Has Many Detours →

Data is not only a growing currency, but also a staple needed for today’s businesses. With growing privacy concerns, companies are very interested in enticing you to share your data. What do they want? Everything! Marketers today want to know where you spend your money, how often and how much. They want business names, addresses, … Continue reading Making Money with Your Data →

From Google Developers The Mobile-First Index is the name given to Google’s recent algorithm update. This update states that Google will predominantly use the mobile version of site content for indexing and ranking within organic search results. Prior to this update, the algorithm primarily used the desktop version of the site’s content when evaluating relevance … Continue reading Google’s Mobile-First Index →