Earlier this month, Pinterest launched a tool that enables retailers to auto-import their online product catalogs as pins, which include up-to-date pricing. Product pins can then be promoted as targeted self-serve shopping ads. Amy Vener, retail vertical strategy lead at Pinterest states that the company’s product development efforts have “focused on pivoting consumer inspiration to … Continue reading Pinterest Launches Catalogs →

As consumers, we’ve all been targeted with ads that either miss the mark or hit it out of the ballpark. In a world of custom subscription boxes, crafted playlists and endless recommendations for our next TV binge, we’re all used to having things perfectly personalized to our tastes and preferences. Why should our ads be … Continue reading Personalizing Programmatic →

From Bloomberg Amazon has hit on a new way to grab a chunk of the $129 billion digital advertising world: selling video spots on their smartphone shopping app. The video ads appear in response to search results on the app, which is valuable for advertisers since people searching for products on the app are more … Continue reading Amazon to Launch Mobile Ads →

5G will be a game changer – with 12 cities in queue for 2019. 5G takes us from 50 megabytes per second to 10 gigs per second! We will finally see latency issues drop and will have the ability to receive and download ultra-rich content anywhere, across any device, with immediate access to content and … Continue reading 5G Powers Three Areas in the Near Future →

If your paid search manager is still using a fully manual bid management system, then your campaigns probably aren’t achieving the level of success they could be if they were using an automated strategy that leverages the power of machine learning. The days of manual bid management have come and gone. Managing bids manually is … Continue reading When It Comes to Paid Search, It Is Great to Automate →

Advertisers are increasingly leveraging Amazon’s advertising services. Not only does the company have loads of data on consumers’ online buying habits, but it has much more detailed information on consumers too, making Amazon extremely valuable to advertisers today. Amazon’s ad business is now worth around $125 billion. The company started with selling ads on Amazon.com … Continue reading Amazon and Advertising →

Recently, various demand-side platforms (DSPs) such as The Trade Desk and Amobee have announced the integration of out-of-home (OOH) within their marketplaces. Although the integration of digital out-of-home (DOOH) is an anticipated next step for programmatic self-serve, it is not as easily assimilated as other media. Namely, when purchasing media for other channels via a … Continue reading Programmatic Digital Out-of-Home →

From Search Engine Journal The introduction of Google’s Mobile-First Index required both marketers and developers to reconfigure their strategic thinking moving forward. Now, as the update has come to fruition, Google is revealing common issues that have arisen as a result. Google has stated that sites will only be put into this new index once … Continue reading Two Most Common Mistakes with Mobile-First →

With the realization of interference in the 2016 U.S. presidential election, consumers are more interested in who is funding and organizing the political advertisements on their social media feeds. Because of this, social platforms such as Facebook have put into place stricter political advertising policies. For Facebook, any advertiser looking to run an “election-related or … Continue reading Political Advertising on Social Platforms in 2019 →

In 2018, Google Chrome took a major step in influencing the advertising industry to create better ads when they started automatically blocking and filtering distributive ads for users in the U.S., Canada and Europe. Chrome is continuing this push worldwide starting July 9, 2019. The new version of Chrome will block 12 types of intrusive … Continue reading How Google Chrome Is Positively Shaping Digital Advertising by Blocking Ads →