By now, we have all seen and read the myriad reports of the effects the COVID-19 pandemic has had on digital advertising, connected TV and streaming services, which have all seen generous increases in activity and media spend. But digital is not the only media affected by the pandemic. Out-of-home (OOH) advertising, one of the … Continue reading The Evolution of Traditional Out-of-Home →

According to an article posted by MediaPost, programmatic data usage was down nearly 20% in Q2 and Q3 of 2020. Some of that is attributed to decreases in spend during Q2 and Q3, as well as a delay in planning efforts, and some campaigns. During this time, 37% of those surveyed said they were also … Continue reading COVID 19’s Impact on Programmatic Audience Data in Q4 2020 →

In August, Google launched a public beta for Google Tag Manager (GTM) server-side integration. So rather than implementing a GTM container client-side in the source code of your website – the old-fashioned way – a GTM container will be placed on the server that hosts your website. Instead of being collected data from client-side integration, … Continue reading Google Introduces New Server-Side Google Tag Manager Implementation →

The Facebook Conversions API is designed as a response to the phasing out of third-party tracking during the next two years across leading browsers. While current browser and device defaults may block data, the Conversions API would forgo the pixel and pass data back through a client server to the ad platform to honor the … Continue reading Facebook’s Conversions API – What You Need to Know →

Over the past four to five years, internet privacy has been in the spotlight of both advertising industry and consumers alike. Since the General Data Protection Regulations (GDPR) were announced in 2016, and enacted in 2018, advertisers have been trying to get ahead of these changes to understand how their targeting and reporting will be … Continue reading Change in Privacy Landscape Forces Innovation: Google Analytics Alternatives →

It is rare to see something great be created all at once and left on its own to thrive. Perhaps a painting, as once it’s hung, we shouldn’t touch it – unless you’re a daVinci type and plan to pick away at a project over several decades, always searching for perfection. As marketers, we do … Continue reading A Flexible Measurement Approach – of Critical Importance During Atypical Times →

Google is now offering the Google Guarantee certification for a monthly fee, outside of Local Services ads. It’s positioned as an “upgraded profile” that will include a badge appearing on the profile, which may also appear in the Local Pack. The cost is $50 per month, subject to Google Guarantee’s normal eligibility rules, which include … Continue reading What does Google Guarantee badge mean for your business? →

As consumers continue to stay home and many businesses remain closed to the public, online interaction is at its peak. With consumers spending an increased amount of time online, this presents a great opportunity for brands to reach consumers in a new way. Fitness studios have been providing virtual workout classes, churches and religious services … Continue reading Virtual Events during COVID-19 →

Planning, buying and managing media during a political year is stressful! It is not realistic for all advertisers to wait until the political window has closed by pausing their media for two months. So it is important to know how the political window works, how it can affect your media buys and plan accordingly. The … Continue reading Manage Your Media during a Political Window →

Facebook recently announced that it will be launching a new voting information center, which will be the largest voting informational campaign in American history. This voting information center will provide Americans accurate information on voting, tools they need to register and give them a voice. The goal is to help register 4 million voters this … Continue reading Facebook Launching Voting Information Center →