If there’s one thing marketers have come to learn in recent years, it’s that the machines are here to take over the world. OK, so that’s probably not true at all (…?), but we are seeing the continued adoption and evolution of machine learning to allow for more targeted and scalable ways for businesses to … Continue reading Google to Sunset Broad Match Modified Keywords; Changes How Phrase Match Operates →

Demis Hassabis at Google DeepMind defines artificial intelligence (AI) as the “science of making machines smart.” AI machines can observe, learn and perform cognitive tasks, often more efficiently and accurately than humans. While AI is not a new technology, modern innovative applications can be found in daily life and across every industry. Forbes notes the … Continue reading The Year of Artificial Intelligence →

On January 25, 2021, Google announced that advertisers will be able to start testing their alternative to the third-party cookie, named “Federated Learning of Cohorts,” or FLoC for short. With FLoC, users’ private information (like web history) remains anonymous, by grouping people together based on similar interests into their respective cohorts. These cohorts would then … Continue reading Google Says Their Third-Party Cookie Alternative Will Be Open for Testing in Q2 2021 →

With less than three weeks until kickoff, CBS has yet to announce a sellout of the traditionally highly coveted Super Bowl ad spots. Due to the coronavirus pandemic, advertising in the 2021 Big Game has brought uncertainty and difficulty to many advertisers. Typically, dozens of companies would jump at the opportunity to show their best … Continue reading What We Can Expect from Super Bowl Advertising In 2021 →

Google Page Experience Update Will Launch May 2021 – What Does this Mean for Your Business? Google announced that in May 2021 they will launch a new algorithm update – the Page Experience update. This update for organic search results focuses on user experience. Google will take expected user experience into consideration for ranking in … Continue reading Google Page Experience Update Will Launch May 2021 – What Does this Mean for Your Business? →

YouTube recently updated its terms of service, adding the new function “Right to Monetize” for those who are not a part of the YouTube Partner Program (YPP), which allows influencers and creators to make a profit when ads are being run through their videos. The YPP gives creators some leeway when it comes to ads … Continue reading YouTube Monetization Updates →

2020 may have been a tough year for many, but for Spotify, it was a year to remember. Spotify is one of the leading streaming audio platforms in the US, and is comparable to Pandora Radio, Amazon Music, iHeartRadio and Apple Music. According to Edison Research, Americans are now spending nearly four hours per day … Continue reading Spotify’s 2020 Year In Review →

When the COVID pandemic started in early March, digital advertising was among the many industries that had to quickly shift strategy to stay afloat. With Google’s quick adaptations, the company was able to rebound and shocked the industry by driving in record ad revenue. Here is a look at the new features, policy changes and … Continue reading How COVID Has Changed Google Ads for Better and Worse in 2020 →

What’s the one topic that seemingly goes hand in hand when talking about marketing and 2021? That’s right: privacy (how did you know… were you in my head?!). Limiting Data Collection Is Nothing New Consumer privacy as it relates to marketing has been the topic of discussion for months, if not years, so many of … Continue reading Facebook’s Response to Apple® iOS 14 User Privacy and Data Use →

Google has launched a new search engine results page (SERP) containing a small, interactive icon that will reveal images featured on the ranking webpage. Although Google has not documented this new feature because it appears to be a test, we can assume they are trying to understand whether images will help users determine if a … Continue reading Google Testing Interactive Search Engine Results →