At Marcus Thomas LLC, we hold a session during our weekly staff meeting called “I Wish I’d Done That.” For those of you not part of our staff meeting, I wanted to bring that experience to our blog to share with you. “I Wish I’d Done That” is something we at the agency have seen … Continue reading I Wish I’d Done That
All posts by Mya Rothschuh
Have you ever asked yourself how influencer marketing got started? Where did this idea come from? What did influencers look like before social media? Good news for you: I have had all the same questions, if not more. According to OlsenMetrix, the first instance of influencer marketing occurred in England in 1760, when a fine … Continue reading Influencer Marketing: When did it start? Where is it going?
When it comes to relationships in the marketing and advertising world, one of the highest values to have is trust from clients in an agency’s intelligence recommendations. Between the agency and the client, there are grand decisions to be made. Trust in us – your agency – to make the best, most-valuable decisions for you … Continue reading Partnering with a Premium Publisher
Have you ever been curious about just how many people are in the world? Well, if you have, I am here to tell you that there are over 7 BILLION people. According to the Global Social Media Statistics report, out of those 7 billion, 4.76 billion use social media. For most if not all advertisers, … Continue reading The Power of Influencers and Social Media
Trafficking broadcast radio along with TV can be a lot of moving pieces; between managing deadlines, figuring out an easy delivery process for partners, or executing quick turnarounds for unanticipated problems. Information that is being passed between emails can easily be missed or lost, especially when there is a lot of communication going on regarding … Continue reading Traffic With Comcast AdDelivery
Nielsen has recently struck a digital measurement agreement with the five-star digital TV streaming platform, Roku. Nielsen states that with its digital content ratings, this new deal will permit publishers to measure content on Roku’s 55.1 million U.S. accounts, kicking off with data from Q2 2021. This deal has everything to do with Nielsen’s upcoming … Continue reading New with Nielsen
YouTube recently updated its terms of service, adding the new function “Right to Monetize” for those who are not a part of the YouTube Partner Program (YPP), which allows influencers and creators to make a profit when ads are being run through their videos. The YPP gives creators some leeway when it comes to ads … Continue reading YouTube Monetization Updates