When news became available online, the demise of televised news was thought to be arriving. When it was still around on during the birth of mobile phones and streaming video, it was estimated that the end was even closer. It’s almost 2018 and local news is still a significant program. In fact, it’s predicted to have a great longevity.

Nielsen estimates that adults watch about six hours of news each week. Of the adults tuning in, 40% are ages 25-54. This shows that even millennials watch broadcast news and don’t rely solely on the internet or mobile. One reason as to why is Pew Research has found that consumers trust this medium the most.

All this to say does not mean that digital is falling by the wayside. Nielsen shared that news watching via computers increased 100% with mobile increasing by 52%. However, the time spent per device is lower with computers and smartphones. It’s possible that people are turning to devices that are easily accessible at work for quick updates, but relying on watching TV at home for the majority of news.

The range of people that the news delivers to makes it a powerful addition to a media plan. The demographics of the audience are wide-spread and encompass many desirable attributes to advertisers. Plus, it is not hurt by cord-cutting unlike other programs. With many news broadcasts available over the air, users that no longer buy cable are still being reached. With its ease-of-viewing and popularity remaining, this makes it sought-after program in TV advertising plans.

Local news is standing the tests of time. Despite technological advances and cord-cutting, this will be a sought-after medium regardless of the device used.