With the 2018 PyeongChang Winter Olympics set to air on February 7, NBC has announced its plans to livestream 1,800 hours of sports and event coverage through NBCOlympics.com and the NBC sports app. Not only will NBC be streaming the 15 sports and 102 medal events, but they will also be airing news recaps, athlete profiles, highlights and event replays.

This livestream Olympics coverage, available through users’ Connected TV (CTV) devices, is nearly double the hours that were available during the 2014 Sochi Winter Games. This increase came after NBC experienced much success with their streaming coverage of the 2016 Summer Olympics in Rio, which saw a total 3.5 billion minutes of coverage streamed during the games. And despite there being half the number of sports in these Winter Olympics, viewership with streaming devices is predicted to surpass that of Rio. As overall viewership is expected to grow from past Olympic games, viewership on NBCOlympics.com and the NBC sports app is expected to surpass past games. This is largely due to the 60% of U.S. households that now own a CTV device.

To access this streaming coverage, users must verify their paid TV subscription when visiting NBC’s streaming platform. While this could pose a problem for the growing number of cord-cutters and cord-nevers, NBC is allowing non-paid subscribers the ability to stream up to 30 minutes without entering any subscription information. This should allow streaming coverage to be viewable by all.

While this offering provides consumers an alternate way of viewing the games, it also allows advertisers more opportunities to get their message in front of their audience. During the Rio Olympics, NBC saw ad spend reach a total of $1.2 billion, with 10% coming from the streaming content. Advertisers will continue to take advantage of the high Olympics viewership in 2018 by getting in front of their audience where they are consuming content – and for this year, it looks like that will heavily be CTV devices.