With connected TV (CTV) watch time continuing to increase, advertisers are looking to partners to find the best way to not only reach their target audience but reach them at an affordable cost with measurable results too – similar to linear TV. Cue the expanded deal with Nielsen that YouTube announced this month. The new … Continue reading YouTube Now Offers CTV Campaign Measurement Verification Through Expanded Nielsen Partnership →

TikTok has introduced a new ad option that allows brands to sponsor already trending organic content that aligns with their offerings. This gives brands the opportunity to repurpose existing content for paid campaigns without having to create anything themselves or pay a creator to create something on their behalf. It also gives the brand an … Continue reading TikTok Introduces Spark Ads →

Streaming video has long been dominated by subscription video services (SVOD) giants like Netflix and Disney+, but ad-supported services like YouTube, Pluto TV and Tubi are gaining share fast. Ad-supported video-on-demand (AVOD) has seen huge Year over Year growth. In February 2020, 34% of consumers were using AVOD. In February 2021, that number was up … Continue reading Ad-Supported Video Viewership Steadily Growing and So Are Marketing Opportunities →

Advertisers now have a more efficient way to buy ads on Twitch, a livestreaming platform that tends to draw younger, harder-to-reach audiences. Amazon announced at the beginning of September that advertisers will now be able to programmatically buy Twitch video and display ads through their advertising platform. Previously, advertisers had to buy ads manually on … Continue reading Amazon Advertising Now Includes Twitch Ads →

Last week, Instagram announced new features in an effort to help curb bullying and trolling within the platform. Instagram’s goal is to lead the industry in the fight against bullying; they continue to create and share their Community Standards Enforcement Report, which tracks their progress in keeping their platform as safe as possible. Based on … Continue reading Instagram’s New Anti-Bullying Features →

Earlier this month, Reddit released their 2019 Year in Review, which reported a 30% increase in monthly active users (MAU) from 2018. Reddit now claims 430 million MAU, which surpasses Twitter (321 million) and Pinterest (322 million). Reddit consistently ranks in the top 10 most visited websites in the U.S., and their MAU continues to … Continue reading Reddit Reports 30% Increase in Monthly Active Users, Now More Than Twitter and Pinterest →

Facebook is testing two new ad features: in-app checkout experience for dynamic ads running in the Facebook News Feed, and the ability to turn organic shopping posts on Instagram into ads. Currently only a small subset of advertisers have access to the new ad features. Facebook expects to be testing for the next few months … Continue reading Facebook Testing New In-App Shopping Ads →