The programmatic industry has been trying to clean up its act for quite some time. However, this year seems to have been the year when it really made some big steps forward. The Trade Desk, one of the larger programmatic technology companies, has made some big pushes toward a cleaner programmatic environment. The two biggest … Continue reading The Trade Desk Pushes Toward a Cleaner and More Transparent Programmatic Environment →

YouTube is helping advertisers take their video assets and create multiple versions quickly while maintaining their professional quality. With Director Mix, advertisers will be able to work with YouTube to have their video assets redone into multiple variations to suit all of their audiences – while only needing to provide one video. They’re able to … Continue reading Create Multiple Video Ads From One Asset with YouTube’s Director Mix →

Our goal as marketers is and should always be to do a better job with delivering our messages to the right person at the right time. This means not to serve ads to people who already bought the product we are offering, not to serve someone the same ad on every Hulu commercial break, and … Continue reading Finding Your Frequency in the Programmatic Age →

In the MediaRadar 2016 Consumer Advertising Report, we see that native is on the rise with a 74% YoY increase in advertisers, while programmatic has taken a dip and is down 12% YoY. There are a couple reasons for this, and they may be shaping how programmatic will need to change in the coming years. … Continue reading Native on the Rise while Programmatic Slips →

Within the programmatic industry, higher standards of viewability have been on the rise. For those questioning what viewability means within the programmatic space, it is defined as 50% of an ad that is visible for at least 1 second. This is just the minimum standard defined by the Media Rating Council (MRC). This push towards … Continue reading With Increased Viewability Standards What Happens to Scale in Programmatic Advertising? →

With just about 50% of digital ad dollars and 20% of all media dollars spent, the Facebook and Google duopoly is nothing to scoff at. However, there may be a new rival coming to the table to win back more of the media budget. An ad-tech consortium comprised of companies like AppNexus, MediaMath, LiveRamp, Index … Continue reading Programmatic Pushes Toward “People-Based Marketing” →

Google has announced the creation of a new ad blocker for the Chrome browser. What does that mean for you? Considering that 50% of mobile and PC users utilize Chrome, there could be wide-sweeping effects. Google will target video ads that auto-play with sound, interstitial/pop-up ads, countdown pop-up ads and any other ads that may … Continue reading Google Teases New Ad Blocker for Chrome →

Programmatic audio is here to stay. It has picked up steam in the last year, and now may be a great time to try out your programmatic audio buys if you have not already done so. Spotify seemed to be the first large programmatic offering to try to expand their offering within the RTB market. … Continue reading Programmatic Audio: Should You Test It? →

Healthcare advertising has always been more difficult than advertising in other industries. The medical field has layers of regulations to help prevent targeting and following specific users with advertising. Laws like HIPPA prevent the use of any first-party data in targeting users. Alongside this, you have the absolute need to make certain that your ads … Continue reading Programmatic Advertising and the Medical Industry →

Programmatic advertising is the buying and selling of digital ad space using a real-time bidding system combined with algorithms and automation. In an age where programmatic holds auto-optimizations in such high regard, the human factor can sometimes be overlooked, which can lead to channel underperformance. The human factor, or media trader, understands what the client’s … Continue reading The Human Component of Programmatic Buying →