To announce Troy-Bilt’s move to a new mass retailer in 2019, we needed to create interest among key outdoor power equipment shopper segments, to ensure they knew where to find it.
With precision and efficiency at its core, our media plan programmatically delivered the brand’s “durability through extreme testing” message across a range of digital touchpoints and devices. To maximize impact, we leveraged the latest in measurement technology to attribute and optimize based on in-store visits.
From cross-platform display, pre-roll, shoppable video, page takeovers, retargeting, digital radio, search, paid social and an interactive game that takes users on a test-drive obstacle course, we delivered. The campaign resulted in almost 400,000 clicks, nearly 800,000 attributed store visits and over 190,000 new shoppers who hadn’t been to the retailer in the past 12 months (a 25% lift in store visitation among those exposed to the campaign).
These are the measurable results that help lay the foundation for a successful retailer/brand partnership for years to come.